Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 212 from your keywords: subject="Marketing"
First Page Previous 6 7 8 9 10 Next Last Page
cover
Advanced marketing strategy : phenomena, analysis, and decisions
Comment Share
Urban, Glen L.Star, Steven H.

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…

Edition
-
ISBN/ISSN
9780138519407
Collation
xx, 563 pages : illustrations ; 27 cm
Series Title
-
Call Number
658.802 Urb a
cover
Best Practice Case In Branding : Lessons from the World's Strongest Brands
Comment Share
Keller, Kevin Lane

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
0-13-141133-0
Collation
288 p. : ill. ; 23 cm.
Series Title
-
Call Number
658.827 Kel b
cover
How Brands Become Icons: The Principles of Cultural Branding
Comment Share
Holt, Douglas B.

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9781578517749
Collation
xiii, 265 p. : ill. ; 25 cm
Series Title
-
Call Number
658.827 Hol h
cover
The physics of brand : understand the forces behind brands that matter
Comment Share
Keller, AaronMarino, Renee

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9781440342677
Collation
191 pages : color illustrations ; 26 cm
Series Title
-
Call Number
658.827 Kel t
cover
Comic-con and the business of pop culture : what the world's wildest trade sh…
Comment Share
Salkowitz, Rob

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780071797023
Collation
-
Series Title
-
Call Number
741.597 3 Sal c
cover
Integrated Marketing Communications in Advertising and Promotion
Comment Share
Shimp, Terence A.

Abstrak Belum Tersedia

Edition
7th
ISBN/ISSN
324408080
Collation
xx, 629 p. : col ill. ; 27,5 cm.
Series Title
-
Call Number
658.82 Shi i
cover
Integrated Advertising, Promotion & Marketing Communications
Comment Share
Clow, Kenneth E.Baack, Donald

Abstrak Belum Tersedia

Edition
5th Ed
ISBN/ISSN
9780273753285
Collation
xix, 444 p. : col. ill. ; 28 cm
Series Title
-
Call Number
659.1 Clo i
cover
Komunikasi Cinta: Menembus G-Spot Konsumen Indonesia
Comment Share
Kasilo, Djito

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9789799101211
Collation
xii, 179 p. : ill. ; 21 cm
Series Title
-
Call Number
659.1 Kas k
cover
Clueless in Advertising
Comment Share
Lwin, MayAitchison, Jim

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
013008378X
Collation
149 p. : ill. ; 20 cm
Series Title
-
Call Number
659.102 3 Lwi c
cover
Marketing Communications: Integrating Offline and Online with Social Media
Comment Share
Smith, Paul R.Zook, Ze

Abstrak Belum Tersedia

Edition
5th Ed
ISBN/ISSN
9780749461935
Collation
xviii, 483 p. : ill. ; 25 cm
Series Title
-
Call Number
658.802 Smi m
cover
The mobile marketing revolution : how your brand can have a one-to-one conver…
Comment Share
Alpert, Jed

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780071788182
Collation
xv, 223 pages : illustrations, map ; 24 cm
Series Title
-
Call Number
658.872 Alp t
cover
Corporate and Marketing Communication
Comment Share
Irwansyah

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9786021921715
Collation
xix, 304 p. : ill. ; 23 cm
Series Title
-
Call Number
658.802 Irw c
cover
Principles of Contemporary Marketing
Comment Share
Kurtz, David L.

Abstrak Belum Tersedia

Edition
15th Ed
ISBN/ISSN
9780538481779
Collation
xxxvii, 662 [V:19, A:38, N:13, G:13, I:32] p. : il
Series Title
-
Call Number
658.8 Kur p
cover
Services Marketing: People, Technology, Strategy
Comment Share
Lovelock, Christopher H.Wirtz, Jochen

Abstrak Belum Tersedia

Edition
6th
ISBN/ISSN
132056763
Collation
xx, 648 p. : ill. ; 28 cm
Series Title
-
Call Number
658.8 Lov s
cover
Services Marketing: People, Technology, Strategy
Comment Share
Lovelock, Christopher H.Wirtz, Jochen

Abstrak Belum Tersedia

Edition
7th Ed
ISBN/ISSN
9780136117849
Collation
xxii, 626 p. : ill., map ; 29 cm
Series Title
-
Call Number
658.8 Lov s
cover
Exploring Direct and Customer Relationship Marketing
Comment Share
Evans, MartinO\'Malley, LisaPatterson, Maurice

Abstrak Belum Tersedia

Edition
2nd
ISBN/ISSN
1-86152-901-5
Collation
xxiv, 520 p. : ill. ; 25 cm.
Series Title
-
Call Number
658.84 Eva e
cover
Prinsip - Prinsip Pokok Periklanan dalam Perspektif Global
Comment Share
Lee, MonleJohnson, Carla

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9789793925943
Collation
xiv, 401 p. : ill. ; 23 cm
Series Title
-
Call Number
659.1 Lee p
cover
Marketing Higher Education : Theory and Practice
Comment Share
Maringe, FelixGibbs, Paul

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780335220328
Collation
xiv, 195 p. : ill. ; 23 cm.
Series Title
-
Call Number
378.106 Mar m
cover
International Marketing
Comment Share
Cateora, Philip R.Graham, John L.

Abstrak Belum Tersedia

Edition
13th Ed
ISBN/ISSN
71105948
Collation
xxxii, 702 p. : col. ill., col. maps ; 27,5 cm.
Series Title
-
Call Number
658.84 Cat i
cover
Global Marketing: Foreign Entry, Local Marketing & Global Management
Comment Share
Johansson, Johny K.

Abstrak Belum Tersedia

Edition
4th
ISBN/ISSN
71244549
Collation
xvi, 647 p. : ill. ; 27,5 cm
Series Title
-
Call Number
658.84 Joh g
First Page Previous 6 7 8 9 10 Next Last Page