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More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.
Availability
2011.10.0337 | 658.83 Kad m | ILMU KOMUNIKASI (Rak Koleksi) | Available |
2011.10.0338 | 658.83 Kad m | ILMU KOMUNIKASI (Rak Koleksi) | Available |
2011.10.0339 | 658.83 Kad m | ILMU KOMUNIKASI (Rak Koleksi) | Available |
2012.12.1698 | 658.83 Kad m | ILMU KOMUNIKASI (Rak Koleksi) | Available |
2012.12.1699 | 658.83 Kad m | ILMU KOMUNIKASI (Rak Koleksi) | Available |
Detail Information
Series Title |
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Call Number |
658.83 Kad m
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Publisher | Kogan Page Limited : London and Philadelphia., 2009 |
Collation |
xviii, 349 p. : ill. ; 25 cm
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Language |
English
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ISBN/ISSN |
9780749455477
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Classification |
658.83
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
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Specific Detail Info |
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Statement of Responsibility |
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Other version/related
No other version available