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Consumer Behavior: Buying, Having, and Being (13th.ed)
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.
- Edition
- 13th.ed
- ISBN/ISSN
- 9781292318103
- Collation
- 640 pages : illustrations (some color) ; 28 cm
- Series Title
- -
- Call Number
- 658.8342 SOL c
Consumer Behavior: Buying, Having, and Being (9th.ed)
Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by…
- Edition
- 9th Ed
- ISBN/ISSN
- 9780137034963
- Collation
- xxv, 655 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.834 2 Sol c
Consumer Behavior : Buying, Having, and Being (10th.ed)
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
- Edition
- 10th Ed
- ISBN/ISSN
- 9780273767312
- Collation
- 639 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.834 SOL c
Consumer Behavior: Buying, Having, and Being (12th.ed)
Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. …
- Edition
- 12th ed
- ISBN/ISSN
- 9781292153100
- Collation
- 632 pages ; 25 cm
- Series Title
- -
- Call Number
- 658.8342 SOL c
Consumer Behavior: Buying, Having, and Being (7th.ed)
Abstrak Belum Tersedia
- Edition
- 7th.ed
- ISBN/ISSN
- 013202358X
- Collation
- xviii, 654 p. : ill. (chiefly col.) ; 28 cm
- Series Title
- -
- Call Number
- 658.834 2 Sol c
Consumer Behavior: Buying, Having, and Being (11th.ed)
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292017419
- Collation
- xxii, 582 p : ill ; 28 cm
- Series Title
- -
- Call Number
- 658.834 2 Sol c
Consumer behavior : buying, having and being (14th.ed)
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…
- Edition
- ed.14th. Global edition
- ISBN/ISSN
- 9781292452340
- Collation
- 541 pages : illustrations (some color) ; 28 cm
- Series Title
- -
- Call Number
- 658.8342 SOL c
Social Media Marketing
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
- Edition
- 3rd ed
- ISBN/ISSN
- 9781526423863
- Collation
- xxi, 423 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.872 TUT s
Social media marketing
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
- Edition
- 2nd Ed.
- ISBN/ISSN
- 9781473913011
- Collation
- xiv, 332 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Tut s
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