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Digital marketing excellence : planning, optimizing and integrating online ma…
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…
- Edition
- 1st ed
- ISBN/ISSN
- 9781138191709
- Collation
- xxvii, 660 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.872 CHA d
Digital Marketing : Strategy, Implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …
- Edition
- 6th Ed
- ISBN/ISSN
- 9781292077611
- Collation
- xxvii, 702 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.8 CHA d
Digital Marketing : Strategy, Implementation and Practice
In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…
- Edition
- 5th. Ed
- ISBN/ISSN
- 9780273746102
- Collation
- xxix, 698 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.872 Cha d
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