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Digital Marketing : Strategy, Implementation and practice



Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook


Availability

MNJ.2019.008658.8 CHA dMANAJEMEN (Database Slims)Available

Detail Information

Series Title
-
Call Number
658.8 CHA d
Publisher Pearson : Harlow.,
Collation
xxvii, 702 pages : illustrations ; 27 cm
Language
English
ISBN/ISSN
9781292077611
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
6th Ed
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available


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