APA Style

Kotler, Philip, Armstrong, Gary M.. (2010). Principles of Marketing (13th ed.). Upper Saddle River, N.J.: Prentice Hall.

Chicago Style

Kotler, Philip, Armstrong, Gary M.. Principles of Marketing. 13th ed. Upper Saddle River, N.J.: Prentice Hall, 2010. Books.

MLA Style

Kotler, Philip, Armstrong, Gary M.. Principles of Marketing. 13th ed. Upper Saddle River, N.J.: Prentice Hall, 2010. Books.

Turabian Style

Kotler, Philip, Armstrong, Gary M.. Principles of Marketing. 13th ed. Upper Saddle River, N.J.: Prentice Hall, 2010. Books.