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Found 1 from your keywords: author=Giannini, Jr, Gaetan T.
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Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
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Giannini, Jr, Gaetan T.

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…

Edition
-
ISBN/ISSN
9780136082996
Collation
xxi, 291 p. : ill. (chiefly col.) ; 24 cm
Series Title
-
Call Number
659.2 Gia m