Filter by
Strategic brand management: building, measuring, and managing brand equity
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions.
- Edition
- 4th ed.
- ISBN/ISSN
- 9780132664257
- Collation
- xxviii, 562 p. : col. ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658.827 Kel s
Marketing Management
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. M…
- Edition
- 14th Ed
- ISBN/ISSN
- 9780273753360
- Collation
- xxiii, 656 [A:13, E:71, G:9, C:3, I:31] p. : col.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…
- Edition
- 16 th. Ed.
- ISBN/ISSN
- 9781292404813
- Collation
- 605 p. : ill.; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
- Edition
- Fifth edition.
- ISBN/ISSN
- 9781292314969
- Collation
- xxx, 591 pages; illustrations (chiefly color); 29
- Series Title
- -
- Call Number
- 658.827 Kel s
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 132336227
- Collation
- xxi, 692 p. : ill. (chiefly col.) ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Kel s
Marketing Management
Abstrak Belum Tersedia
- Edition
- 12th
- ISBN/ISSN
- 0-13-196853-X
- Collation
- xxxix, 672 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
Abstrak Belum Tersedia
- Edition
- 13th Ed
- ISBN/ISSN
- 9780131357976
- Collation
- xl, 776 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Best Practice Case In Branding : Lessons from the World's Strongest Brands
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 0-13-141133-0
- Collation
- 288 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Kel b
Marketing Management: An Asian Perspective
Abstrak Belum Tersedia
- Edition
- 4th
- ISBN/ISSN
- 131982621
- Collation
- xxxiii, 830 p. : ill. (some col.) ; 27,5 cm
- Series Title
- -
- Call Number
- 658.802 Mar
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography