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Found 2 from your keywords: author=Ellis-Chadwick, Fiona
cover
Digital Marketing : Strategy, Implementation and practice
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Chaffey, DaveEllis-Chadwick, Fiona

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …

Edition
6th Ed
ISBN/ISSN
9781292077611
Collation
xxvii, 702 pages : illustrations ; 27 cm
Series Title
-
Call Number
658.8 CHA d
cover
Digital Marketing : Strategy, Implementation and Practice
Comment Share
Chaffey, DaveEllis-Chadwick, Fiona

In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…

Edition
5th. Ed
ISBN/ISSN
9780273746102
Collation
xxix, 698 p. ; 28 cm.
Series Title
-
Call Number
658.872 Cha d