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Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 11th
- ISBN/ISSN
- 131968793
- Collation
- xx, 611, [A-33, C-3, R-28, G-10, I-20]p. : ill. (c
- Series Title
- -
- Call Number
- 658.8 Kot p
Marketing moves : a new approach to profits, growth, and renewal
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity o…
- Edition
- -
- ISBN/ISSN
- 9781578516001
- Collation
- xii, 193 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. M…
- Edition
- 14th Ed
- ISBN/ISSN
- 9780273753360
- Collation
- xxiii, 656 [A:13, E:71, G:9, C:3, I:31] p. : col.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing an Introduction : Global Edition 15th Ed.
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15 Ed
- ISBN/ISSN
- 9781292433103
- Collation
- 701 p. : Ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 ARM m
Principles of Marketing 19 Ed.
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers…
- Edition
- 19th Ed.
- ISBN/ISSN
- 9781292449364
- Collation
- 768 p. : Ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 KOT p
Marketing Management
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…
- Edition
- 16 th. Ed.
- ISBN/ISSN
- 9781292404813
- Collation
- 605 p. : ill.; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing For Competitiveness : Asia yang Mendunia pada Era Konsumen Digital
Asia adalah wilayah dengan jumlah penduduk paling padat, mencapai 60% populasi dunia. Kawasan ini telah menyediakan pasar yang sangat menguntungkan bagi banyak perusahaan, besar maupun kecil, dari semua jenis industri. Ekonomi internet di Asia Tenggara diperkirakan akan tumbuh 6,5 kali dari US31 miliar pada 2015 menjadi US197 miliar pada 2025. Dalam buku ini, Bapak Pemasaran Modern, Profesor…
- Edition
- -
- ISBN/ISSN
- 9786022913016
- Collation
- xiv, 286 hlm, 24 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded …
- Edition
- -
- ISBN/ISSN
- 9781119341208
- Collation
- xix, 184 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 KOT m
Social marketing : influencing behaviors for good
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and applica…
- Edition
- 4th ed
- ISBN/ISSN
- 9781412981491
- Collation
- xi, 502 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 Lee s
Principles of marketing : global edition.
Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
- Edition
- 16th. Ed
- ISBN/ISSN
- 9781292092485
- Collation
- 731 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 12th ed
- ISBN/ISSN
- 136132375
- Collation
- xxxiv, 557, [99] p. : ill. (chiefly col.) ; index
- Series Title
- -
- Call Number
- 658.8 Kot p
Principles of Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal…
- Edition
- 13th ed.
- ISBN/ISSN
- 9780137006694
- Collation
- xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 658.8 Kot p
Marketing Management
Abstrak Belum Tersedia
- Edition
- 12th
- ISBN/ISSN
- 0-13-196853-X
- Collation
- xxxix, 672 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
Abstrak Belum Tersedia
- Edition
- 13th Ed
- ISBN/ISSN
- 9780131357976
- Collation
- xl, 776 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Corporate Social Responsibility: Doing the Most Good for Your Company and You…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780471476115
- Collation
- x, 307 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.408 Kot c
Ten Deadly Marketing Sins : Sepuluh Dosa Pemasaran Mematikan Sinyal dan Solusi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789797810030
- Collation
- viii,159 hlm. ; 22 cm.
- Series Title
- -
- Call Number
- 658.8 Kot t
Marketing Management: An Asian Perspective
Abstrak Belum Tersedia
- Edition
- 4th
- ISBN/ISSN
- 131982621
- Collation
- xxxiii, 830 p. : ill. (some col.) ; 27,5 cm
- Series Title
- -
- Call Number
- 658.802 Mar
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