APA Style

Kotler, Philip, Armstrong, Gary. (2008). Principles of Marketing (12th ed). New Jersey: Prentice Hall.

Chicago Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 12th ed New Jersey: Prentice Hall, 2008. Books.

MLA Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 12th ed New Jersey: Prentice Hall, 2008. Books.

Turabian Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing. 12th ed New Jersey: Prentice Hall, 2008. Books.