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Digital Marketing : Strategy, Implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …
- Edition
- 6th Ed
- ISBN/ISSN
- 9781292077611
- Collation
- xxvii, 702 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.8 CHA d
Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded …
- Edition
- -
- ISBN/ISSN
- 9781119341208
- Collation
- xix, 184 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 KOT m
Pemasaran Jasa: Manusia, Teknologi, Strategi. Perspektif Indonesia - Jilid 2
Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …
- Edition
- 7th Ed
- ISBN/ISSN
- 9786022411246
- Collation
- xvi, 272 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Pem
Pemasaran Jasa: Manusia, Teknologi, Strategi. Perspektif Indonesia - Jilid 1
Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …
- Edition
- 7th Ed
- ISBN/ISSN
- 9789790994744
- Collation
- xvii, 423 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Pem
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Gia m
Introduction to E-Commerce
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-co…
- Edition
- 2nd.
- ISBN/ISSN
- 0-07-123266-4
- Collation
- xxvii, 516 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 658.84 Ray i
More Guerrilla Marketing Research: Asking the Right People, the Right Questio…
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…
- Edition
- -
- ISBN/ISSN
- 9780749455477
- Collation
- xviii, 349 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.83 Kad m
Customer Relationship Management: Concepts and Technologies
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781856175227
- Collation
- xix, 499 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.812 But c
Social marketing : influencing behaviors for good
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and applica…
- Edition
- 4th ed
- ISBN/ISSN
- 9781412981491
- Collation
- xi, 502 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 Lee s
Principles of marketing : global edition.
Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
- Edition
- 16th. Ed
- ISBN/ISSN
- 9781292092485
- Collation
- 731 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 12th ed
- ISBN/ISSN
- 136132375
- Collation
- xxxiv, 557, [99] p. : ill. (chiefly col.) ; index
- Series Title
- -
- Call Number
- 658.8 Kot p
Principles of Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal…
- Edition
- 13th ed.
- ISBN/ISSN
- 9780137006694
- Collation
- xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 658.8 Kot p
Marketing Management
Abstrak Belum Tersedia
- Edition
- 12th
- ISBN/ISSN
- 0-13-196853-X
- Collation
- xxxix, 672 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
Abstrak Belum Tersedia
- Edition
- 13th Ed
- ISBN/ISSN
- 9780131357976
- Collation
- xl, 776 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Digital Marketing : Strategy, Implementation and Practice
In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…
- Edition
- 5th. Ed
- ISBN/ISSN
- 9780273746102
- Collation
- xxix, 698 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.872 Cha d
Social media marketing
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
- Edition
- 2nd Ed.
- ISBN/ISSN
- 9781473913011
- Collation
- xiv, 332 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Tut s
Advanced marketing strategy : phenomena, analysis, and decisions
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…
- Edition
- -
- ISBN/ISSN
- 9780138519407
- Collation
- xx, 563 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 Urb a
Best Practice Case In Branding : Lessons from the World's Strongest Brands
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 0-13-141133-0
- Collation
- 288 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Kel b
How Brands Become Icons: The Principles of Cultural Branding
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781578517749
- Collation
- xiii, 265 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.827 Hol h
The physics of brand : understand the forces behind brands that matter
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781440342677
- Collation
- 191 pages : color illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.827 Kel t
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