Filter by
Customer Relationship Management: Concepts and Technologies
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781856175227
- Collation
- xix, 499 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.812 But c
Social marketing : influencing behaviors for good
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and applica…
- Edition
- 4th ed
- ISBN/ISSN
- 9781412981491
- Collation
- xi, 502 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 Lee s
Principles of marketing : global edition.
Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
- Edition
- 16th. Ed
- ISBN/ISSN
- 9781292092485
- Collation
- 731 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 12th ed
- ISBN/ISSN
- 136132375
- Collation
- xxxiv, 557, [99] p. : ill. (chiefly col.) ; index
- Series Title
- -
- Call Number
- 658.8 Kot p
Principles of Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal…
- Edition
- 13th ed.
- ISBN/ISSN
- 9780137006694
- Collation
- xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 658.8 Kot p
Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 11th
- ISBN/ISSN
- 131968793
- Collation
- xx, 611, [A-33, C-3, R-28, G-10, I-20]p. : ill. (c
- Series Title
- -
- Call Number
- 658.8 Kot p
Marketing Management
Abstrak Belum Tersedia
- Edition
- 12th
- ISBN/ISSN
- 0-13-196853-X
- Collation
- xxxix, 672 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
Abstrak Belum Tersedia
- Edition
- 13th Ed
- ISBN/ISSN
- 9780131357976
- Collation
- xl, 776 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Digital Marketing : Strategy, Implementation and Practice
In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…
- Edition
- 5th. Ed
- ISBN/ISSN
- 9780273746102
- Collation
- xxix, 698 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.872 Cha d
Social media marketing
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
- Edition
- 2nd Ed.
- ISBN/ISSN
- 9781473913011
- Collation
- xiv, 332 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Tut s
Advanced marketing strategy : phenomena, analysis, and decisions
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…
- Edition
- -
- ISBN/ISSN
- 9780138519407
- Collation
- xx, 563 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 Urb a
Best Practice Case In Branding : Lessons from the World's Strongest Brands
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 0-13-141133-0
- Collation
- 288 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Kel b
How Brands Become Icons: The Principles of Cultural Branding
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781578517749
- Collation
- xiii, 265 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.827 Hol h
The physics of brand : understand the forces behind brands that matter
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781440342677
- Collation
- 191 pages : color illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.827 Kel t
Comic-con and the business of pop culture : what the world's wildest trade sh…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071797023
- Collation
- -
- Series Title
- -
- Call Number
- 741.597 3 Sal c
Integrated Marketing Communications in Advertising and Promotion
Abstrak Belum Tersedia
- Edition
- 7th
- ISBN/ISSN
- 324408080
- Collation
- xx, 629 p. : col ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.82 Shi i
Integrated Advertising, Promotion & Marketing Communications
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273753285
- Collation
- xix, 444 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Komunikasi Cinta: Menembus G-Spot Konsumen Indonesia
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789799101211
- Collation
- xii, 179 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 659.1 Kas k
Clueless in Advertising
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 013008378X
- Collation
- 149 p. : ill. ; 20 cm
- Series Title
- -
- Call Number
- 659.102 3 Lwi c
Marketing Communications: Integrating Offline and Online with Social Media
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780749461935
- Collation
- xviii, 483 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.802 Smi m
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography