Model Pemasaran Elektronik

Buku ini mendiskusikan mengenai masalah elektronik yang terkait dengan pemasaran digital, pemasaran online dan pemasaran berbasis Internet. Untuk melengkapi pemahaman mengenai pemasaran digital, buku ini menjelaskan mengenai model elektronik dalam pemasaran modern saat ini. Model-model ini menyangkut semua partisipan dalam pemasaran elektronik yang menyangkut pasar, pelanggan / konsumen dan pen…

This is PR: the realities of public relations

This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…

Principles of Marketing 19 Ed.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers…

Geobranding di Indonesia ; Strategi Branding Untuk Geopark

Geobranding merujuk pada proses membangun citra merek yang terkait dengan suatu lokasi geografis tertentu. Ini melibatkan penggunaan elemen geografis, budaya, sejarah, dan lingkungan dari suatu wilayah untuk membangun identitas yang kuat dan positif. Geobranding berfokus pada menghubungkan nilai-nilai unik dari suatu daerah dengan konsep merek, yang pada gilirannya mempengaruhi persepsi orang t…

Digital marketing all-in-one for dummies

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn…

Integrated advertising, promotion, and marketing communications

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme

Integrated advertising, promotion, and marketing communications

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals

Integrated Advertising, Promotion and Marketing Communications

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Komunikasi Pemasaran : Pemasaran sebagai Gejala Komunikasi, Komunikasi sebaga…

Pemasaran pada dasarnya adalah tentang komunikasi. Sejak produk dirancang dan dikemas, hingga penyebaran informasi produk kepada masyarakat luas, tidak terlepas dari komunikasi. Dari sekian banyak peranan komunikasi, menggeser “kebutuhan” menjadi “keinginan” adalah peran krusial komunikasi dalam pemasaran. Ketika muncul ide bisnis baru, timbul pertanyaan apakah produk yang hendak dipasa…

Google is my salesman : mengubah mesin pencari menjadi mesin penjual paling p…

Edition

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ISBN/ISSN

9786028096362

Collation

xviii, 156hlm.: ilus.; 20,5 cm

Series Title

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Call Number

658.872 ONG g

Marketing 2030 : Menuju SDGs, Gen Z, dan Metaverse

Di dalam buku ini, dipaparkan 12Cs Concept / Konsep 12C sebagai transformasi 9 Elemen Pemasaran yang telah digunakan selama ini. Konsep 12Cs sendiri terdiri dari 3 elemen utama: - New Marketing Strategy (Strategi Pemasaran Baru) yang terdiri dari Communitization (Komunitisasi), Confirmation (Konfirmasi), dan Clarification (Klarifikasi) - New Marketing Tactic (Taktik Pemasaran Baru) yang terdi…

On Becoming A Customer-Centric Company

Edition

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ISBN/ISSN

9799849128

Collation

xii, 282 hlm.

Series Title

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Call Number

658.812 MAD a

Let's Get Real or Let's Not Play - Helping clients succeed

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they fo…

Marketing Communications : fame, influencers and agility 9th. ed

Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learni…

Marketing communications 4 Ed.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. In this edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis…

Online Reputation Management: Secrets from a Pro Ethical Hacker

Online Reputation Managementwhat is done right, what could be done wrong.News, blog posts, social media posts and even pictures can influence your online reputation on search engines and social media threads. This a new problem that parents and PR managers may not be fully prepared to deal with.Fernnado Azevedo is an electronic, electrical and industrial engineer, has a MBA and a Web Developmen…

Digital Marketing Strategy: An Integrated Approach To Online Marketing 3rd. ed

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.…

Marketing Management

The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…

Konsep Elektronik Commerce (E-Commerce) dan Elektronik Business (E-Business):…

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Closing: 5 keterampilan keberhasilan penjualan

Apa yang membedakan seorang penjual yang hebat dari seorang penjual yang biasa-biasa saja? Pelatih penjualan berpengalaman Craig Christensen, Sean Frontz, dan Dennis Susa menunjukkan bahwa perbedaan tersebut terletak pada kadar keinginan membantu pelanggan meraih sukses dan pada keterampilan membantu pelanggan membuat keputusan yang tepat. Dengan menggunakan cara berpikir yang dilengkapi den…