APA Style

Duncan, Tom. (2008). Principles of Advertising & IMC (2nd Ed). Chicago: McGraw-Hill/Irwin.

Chicago Style

Duncan, Tom. Principles of Advertising & IMC. 2nd Ed Chicago: McGraw-Hill/Irwin, 2008. Books.

MLA Style

Duncan, Tom. Principles of Advertising & IMC. 2nd Ed Chicago: McGraw-Hill/Irwin, 2008. Books.

Turabian Style

Duncan, Tom. Principles of Advertising & IMC. 2nd Ed Chicago: McGraw-Hill/Irwin, 2008. Books.