Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 1 from your keywords: author=Cass, John
cover
Strategies and Tools for Corporate Blogging
Comment Share
Cass, John

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…

Edition
-
ISBN/ISSN
9780750684163
Collation
xvi, 224 p. : ill. ; 23 cm
Series Title
-
Call Number
659.202854678 Cas s