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Found 1 from your keywords: author=Rowan, Will
cover
Digital marketing : using new technologies to get closer to your customers
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Rowan, Will

So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any succe…

Edition
-
ISBN/ISSN
9780585442983
Collation
x, 246 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.840 285 ROW d