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Found 2 from your keywords: author=Egan, John
cover
Marketing Communications
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Egan, John

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…

Edition
-
ISBN/ISSN
9781844801213
Collation
xxii, 467 p. : ill. ; 28 cm
Series Title
-
Call Number
658.802 Ega m
cover
Marketing communications 4 Ed.
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Egan, John,

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. In this edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis…

Edition
4 ed.
ISBN/ISSN
9781529781212
Collation
415 p. ; 24 cm
Series Title
-
Call Number
658.802 EGA m