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Marketing moves : a new approach to profits, growth, and renewal
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity o…
- Edition
- -
- ISBN/ISSN
- 9781578516001
- Collation
- xii, 193 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
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