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Found 3 from your keywords: author=Keller, Kevin Lane.
cover
Marketing management
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Keller, Kevin Lane.Kotler, Philip.Chernev, Alexander

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…

Edition
17th ed
ISBN/ISSN
9781292462714
Collation
551 pages : illustrations (chiefly colour) ; 28 cm
Series Title
-
Call Number
658.8 Kot m
cover
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Keller, Kevin Lane.

Abstrak Belum Tersedia

Edition
3rd
ISBN/ISSN
132336227
Collation
xxi, 692 p. : ill. (chiefly col.) ; 26 cm.
Series Title
-
Call Number
658.827 Kel s
cover
Marketing Management: An Asian Perspective
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Kotler, Philip ... [et al.]Keller, Kevin Lane.Ang, Swee Hoon.Leong, Siew Meng.Tan, Chin Tiong.

Abstrak Belum Tersedia

Edition
4th
ISBN/ISSN
131982621
Collation
xxxiii, 830 p. : ill. (some col.) ; 27,5 cm
Series Title
-
Call Number
658.802 Mar