Filter by
Marketing moves : a new approach to profits, growth, and renewal
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity o…
- Edition
- -
- ISBN/ISSN
- 9781578516001
- Collation
- xii, 193 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing In Crisis
- Edition
- -
- ISBN/ISSN
- 9789792244359
- Collation
- ix, 206 hlm. : ilus. ; 22 cm.
- Series Title
- -
- Call Number
- 658.8 KAS m
- Edition
- -
- ISBN/ISSN
- 9789792244359
- Collation
- ix, 206 hlm. : ilus. ; 22 cm.
- Series Title
- -
- Call Number
- 658.8 KAS m
Marketing Management: A Strategic Decision - Making Approach
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entr…
- Edition
- 8th Ed
- ISBN/ISSN
- 9780071326377
- Collation
- xxi, 547 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Mul m
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to…
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM m…
- Edition
- -
- ISBN/ISSN
- 9780071816212
- Collation
- xxi, 229 p : ill ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Ran h
Pemasaran Jasa: Manusia, Teknologi, Strategi. Perspektif Indonesia - Jilid 2
Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …
- Edition
- 7th Ed
- ISBN/ISSN
- 9786022411246
- Collation
- xvi, 272 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Pem
Pemasaran Jasa: Manusia, Teknologi, Strategi. Perspektif Indonesia - Jilid 1
Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …
- Edition
- 7th Ed
- ISBN/ISSN
- 9789790994744
- Collation
- xvii, 423 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Pem
International marketing strategy
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 131495275
- Collation
- xxv, 554 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.84 Bra i
Market - Based Management: Strategies for Growing Customer Value and Profitab…
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 9780131211933
- Collation
- xxv, 401 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Bes m
Services Marketing: People, Technology, Strategy
Abstrak Belum Tersedia
- Edition
- 7th Ed
- ISBN/ISSN
- 9780136117849
- Collation
- xxii, 626 p. : ill., map ; 29 cm
- Series Title
- -
- Call Number
- 658.8 Lov s
Strategic Marketing
Abstrak Belum Tersedia
- Edition
- 9th Ed
- ISBN/ISSN
- 9780071263351
- Collation
- xv, 784 p. : ill., map ; 27 cm
- Series Title
- -
- Call Number
- 658.802 Cra s
Marketer's Guide to Public Relations in The 21st Century, The
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 324312105
- Collation
- viii, 287 p. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Har m
Changing The Channel: 12 Cara Mudah Membangun Bisnis MIliaran Dolar
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786029507904
- Collation
- xvi, 369 p. ill ; 23 cm
- Series Title
- -
- Call Number
- 658.8 Mas c
Strategic Marketing Problems: Cases and Comments
Abstrak Belum Tersedia
- Edition
- 12th Ed
- ISBN/ISSN
- 9780132465496
- Collation
- xi, 708 p. : ill., maps ; 29 cm
- Series Title
- -
- Call Number
- 658.802 Ker s
Strategic marketing problems : cases and comments
Abstrak Belum Tersedia
- Edition
- 8th ed
- ISBN/ISSN
- 9780136493020
- Collation
- xii, 723 p. : ill. (some col.), maps ; 28 cm.
- Series Title
- -
- Call Number
- 658.802 Ker s
Loyalty 3.0 : how big data and gamification are revolutionizing customer and …
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071813372
- Collation
- xv, 281 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.812 Pah l
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography