APA Style

Cravens, David W., Piercy, Nigel F.. (2009). Strategic Marketing (9th Ed). Boston: McGraw-Hill Irwin.

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 9th Ed Boston: McGraw-Hill Irwin, 2009. Books.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 9th Ed Boston: McGraw-Hill Irwin, 2009. Books.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 9th Ed Boston: McGraw-Hill Irwin, 2009. Books.