APA Style
Lovelock, Christopher H., Wirtz, Jochen. (2011).
Services Marketing: People, Technology, Strategy (7th Ed).
Boston:
Prentice Hall.
Chicago Style
Lovelock, Christopher H., Wirtz, Jochen.
Services Marketing: People, Technology, Strategy.
7th Ed
Boston:
Prentice Hall,
2011.
Books.
MLA Style
Lovelock, Christopher H., Wirtz, Jochen.
Services Marketing: People, Technology, Strategy.
7th Ed
Boston:
Prentice Hall,
2011.
Books.
Turabian Style
Lovelock, Christopher H., Wirtz, Jochen.
Services Marketing: People, Technology, Strategy.
7th Ed
Boston:
Prentice Hall,
2011.
Books.