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The global brand: how to create and develop lasting brand value in the world …
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
Winning in Asia : strategies for competing in the new millennium
"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major …
- Edition
- -
- ISBN/ISSN
- 0875846203
- Collation
- ix, 261 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.0095 WIL w
Sebuah Pengantar Tentang Tata Kelola Internet
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786021959602
- Collation
- iv, 219 p. ; ill ; 23 cm
- Series Title
- -
- Call Number
- 343.730 999 Kur s
MARKETING
Marketing adalah nama majalah bulanan yang berasal dari Indonesia yang pertama kali diterbitkan pada tahun 2000 dan diterbitkan oleh PT Info Cahaya Hero (Marketing Group). Majalah ini diterbitkan dalam Bahasa Indonesia. Selain edisi cetaknya, ada pula edisi online nya.
- Edition
- -
- ISBN/ISSN
- 9771858156065
- Collation
- -
- Series Title
- -
- Call Number
- 658.805 MAR
10 secrets of time management for salespeople : gain the competitive edge and…
The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. The content has been honed in hundreds of seminars and r…
- Edition
- -
- ISBN/ISSN
- 1564146308
- Collation
- 1 online resource (219 pages) : illustrations
- Series Title
- -
- Call Number
- 658.85 Kah t
Marketing Management: A Strategic Decision - Making Approach
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entr…
- Edition
- 8th Ed
- ISBN/ISSN
- 9780071326377
- Collation
- xxi, 547 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Mul m
Citizen 4.0 : menjejakkan prinsip-prinsip pemasaran humanis di era digital
“Saya yakin, buku yang berisi Model Kehidupan 4.0 ini bisa bermanfaat untuk kita semua. Selamat Ulang Tahun, Pak Guru.” —Anak Agung Gede Ngurah Puspayoga Menteri Koperasi dan Usaha Kecil Menengah Republik Indonesia “Membaca pemikiran dan buku-buku Pak Hermawan, kita merasa lebih gampang dalam memahaminya karena ada alur sistematis dan gamblang.” —Arief Yahya Menteri Pariwisata Re…
- Edition
- cet.4
- ISBN/ISSN
- 9786020379548
- Collation
- xxiv, 420 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.872 Kar c
APPS: The Spirit od Digital Marketing 3.0
Pesatnya perkembangan teknologi saat ini tidak bisa dibantah lagi. Teknologi dengan sendirinya menjadi sebuah kebutuhan dasar dalam kehidupan sehari-hari. Perangkat teknologi yang sangat memenuhi kategori ini adalah perangkat mobile. Mulai dari ponsel, komputer jinjing, smartphone, sampai komputer tablet. Rasanya tidak ada seorang pun yang bisa hidup tanpa memiliki salah satu, atau bahkan s…
- Edition
- -
- ISBN/ISSN
- 9786020011455
- Collation
- xi, 179p.: il.; 21cm.
- Series Title
- -
- Call Number
- 658.872 Jos a
Globalization, culture and branding : how to leverage cultural equity for bui…
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…
- Edition
- -
- ISBN/ISSN
- 9781137331953
- Collation
- xi, 181 pages : illustrations ; 22 cm
- Series Title
- -
- Call Number
- 658.827 TOR g
Digital marketing excellence : planning, optimizing and integrating online ma…
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…
- Edition
- 1st ed
- ISBN/ISSN
- 9781138191709
- Collation
- xxvii, 660 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.872 CHA d
Marketing communications : discovery, creation and conversations
This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketi…
- Edition
- 7th. ed
- ISBN/ISSN
- 9781292092614
- Collation
- xxxvi, 724 pages : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Pemasaran Jasa : Prinsip, Penerapan, Penelitian
Buku berjudul Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian ini berfokus pada konsep, teori, aplikasi, dan riset di bidang pemasaran jasa (service marketing). Service (baik itu diterjemahkan sebagai jasa, layanan, maupun servis) berperan strategik, baik bagi perekonomian maupun bagi organisasi bisnis dan nirlaba. Dalam era kompetisi global saat ini, setiap organisasi harus mampu bertransfo…
- Edition
- edisi terbaru
- ISBN/ISSN
- 9789792990836
- Collation
- xx, 604 hlm.; 23 cm
- Series Title
- -
- Call Number
- 658.8 TJI p
Mengoptimalkan Blog dan Social Media untuk Small Business
Perkembangan teknologi terutama Internet tidak hanya menyentuh seseorang secara pribadi, namun juga dunia bisnis. Dewasa ini, rata-rata bisnis, terutama usaha kecil, sudah lumayan akrab dengan Internet. Dunia maya menjadi wahana untuk mendekatkan perusahaan dengan pelanggan. Sayang, sejauh ini belum banyak usaha kecil yang memanfaatkan dunia maya dengan optimal. Beberapa aspek, seperti blog d…
- Edition
- -
- ISBN/ISSN
- 9786020015668
- Collation
- xx, 157 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 650.028 5 ORO m
MIX
Majalah Mix (MIX Marketing Communications) adalah majalah komunikasi pemasaran di Indonesia yang berkantor di Jakarta. Majalah ini diterbitkan oleh Kelompok Media Swa yang merupakan media bisnis terkemuka di Indonesia. Majalah yang terbit bulanan setiap Rabu pekan ke dua ini selalu dinanti-nanti pembaca setianya karena tampil informatif, inspiratif, aktual, jeli menangkap dinamika pasar, releva…
- Edition
- -
- ISBN/ISSN
- 2337-1863
- Collation
- -
- Series Title
- -
- Call Number
- 658.8 MIX
E-Commerce: Business, Technology, Society
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
- Edition
- 8th Ed
- ISBN/ISSN
- 9780273761297
- Collation
- xxxviii, 871 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.872 Lau e
E-Commerce: Business, Technology, Society
The market-leading text for E-commerce. This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business int…
- Edition
- 9th Ed
- ISBN/ISSN
- 9780273779353
- Collation
- xxxix, 866 pages : ill. ; 25,5 cm
- Series Title
- -
- Call Number
- 658.872 Lau e
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to…
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM m…
- Edition
- -
- ISBN/ISSN
- 9780071816212
- Collation
- xxi, 229 p : ill ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Ran h
Discover your CEO brand : secrets to embracing and maximizing your unique val…
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company. Discover Your CEO Brand provides the insight,…
- Edition
- -
- ISBN/ISSN
- 9780071762861
- Collation
- xx, 230 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.409 2 Bat d
Social Media Marketing Book, The: Sukses Berbisnis Lewat Facebook, Twitter, Y…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789790245600
- Collation
- vi, 209 p. : ill. ; 14 cm
- Series Title
- -
- Call Number
- 658.872 Zar s
Menciptakan penjualan melalui Social Media
Email marketing merupakan salah satu tools pemasaran online yang sangat efektif sampai saat ini, data riset menunjukan bahwa efektivitas email marketing ini hanya satu nomor dibawah SEO dari sisi efektivitas. Hal ini tidak terlalu mengejutkan karena selain sifatnya yang direct dan personal, email marketing memiliki kelebihan dari sisi customisasi pesan yang ingin disampaikan dan juga manajemen …
- Edition
- -
- ISBN/ISSN
- 9786020009315
- Collation
- x, 138 hlm. : ilus. ; 21 cm.
- Series Title
- -
- Call Number
- 658.81 Pun m
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