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Found 1 from your keywords: author=Charlesworth, Alan
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Digital marketing : a practical approach
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Charlesworth, Alan

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…

Edition
3rd ed
ISBN/ISSN
9781138039568
Collation
XXV-326 pages : ouc. ill. en coul. ; 25 cm.
Series Title
-
Call Number
658.872 CHA d