APA Style

Lovelock, Christopher H., Wirtz, Jochen. (2016). Services marketing : people, technology, strategy (8th Ed). New Jersey: World Scientific.

Chicago Style

Lovelock, Christopher H., Wirtz, Jochen. Services marketing : people, technology, strategy. 8th Ed New Jersey: World Scientific, 2016. e-Book.

MLA Style

Lovelock, Christopher H., Wirtz, Jochen. Services marketing : people, technology, strategy. 8th Ed New Jersey: World Scientific, 2016. e-Book.

Turabian Style

Lovelock, Christopher H., Wirtz, Jochen. Services marketing : people, technology, strategy. 8th Ed New Jersey: World Scientific, 2016. e-Book.