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Found 1 from your keywords: author=Fetscherin, Marc.
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Consumer-brand relationships: insights for theory and practice
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Fetscherin, Marc.

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business re…

Edition
-
ISBN/ISSN
9780415783132
Collation
xxvi, 424 p. : ill. ; 24 cm.
Series Title
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Call Number
658.8343 FET c