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Digital marketing : strategy & tactics
This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves.…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781732987098
- Collation
- xv, 284 pages : color illustrations ; 28 cm.
- Series Title
- -
- Call Number
- 658.872 KAG d
Digital marketing strategy: an integrated approach to online marketing
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749498085
- Collation
- xvii, 364 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.872 KIN d
Brand activation : implementing the real drivers of sales and profit
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
- Edition
- -
- ISBN/ISSN
- 9780994429308
- Collation
- pages
- Series Title
- -
- Call Number
- 658.81 MCK b
Consumer-brand relationships: insights for theory and practice
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business re…
- Edition
- -
- ISBN/ISSN
- 9780415783132
- Collation
- xxvi, 424 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8343 FET c
Digital marketing : a practical approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…
- Edition
- 3rd ed
- ISBN/ISSN
- 9781138039568
- Collation
- XXV-326 pages : ouc. ill. en coul. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Services marketing : people, technology, strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781944659004
- Collation
- XVII, 783 pages : illus ; 29 cm
- Series Title
- -
- Call Number
- 658.8 WIR s
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
Brand new justice : how branding places and products can help the developing …
The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…
- Edition
- -
- ISBN/ISSN
- 9780080457758
- Collation
- ix, 173 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.827 ANH b
The global brand: how to create and develop lasting brand value in the world …
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
Winning in Asia : strategies for competing in the new millennium
"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major …
- Edition
- -
- ISBN/ISSN
- 0875846203
- Collation
- ix, 261 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.0095 WIL w
Sebuah Pengantar Tentang Tata Kelola Internet
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786021959602
- Collation
- iv, 219 p. ; ill ; 23 cm
- Series Title
- -
- Call Number
- 343.730 999 Kur s
MARKETING
Marketing adalah nama majalah bulanan yang berasal dari Indonesia yang pertama kali diterbitkan pada tahun 2000 dan diterbitkan oleh PT Info Cahaya Hero (Marketing Group). Majalah ini diterbitkan dalam Bahasa Indonesia. Selain edisi cetaknya, ada pula edisi online nya.
- Edition
- -
- ISBN/ISSN
- 9771858156065
- Collation
- -
- Series Title
- -
- Call Number
- 658.805 MAR
10 secrets of time management for salespeople : gain the competitive edge and…
The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. The content has been honed in hundreds of seminars and r…
- Edition
- -
- ISBN/ISSN
- 1564146308
- Collation
- 1 online resource (219 pages) : illustrations
- Series Title
- -
- Call Number
- 658.85 Kah t
Marketing Management: A Strategic Decision - Making Approach
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entr…
- Edition
- 8th Ed
- ISBN/ISSN
- 9780071326377
- Collation
- xxi, 547 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Mul m
Citizen 4.0 : menjejakkan prinsip-prinsip pemasaran humanis di era digital
“Saya yakin, buku yang berisi Model Kehidupan 4.0 ini bisa bermanfaat untuk kita semua. Selamat Ulang Tahun, Pak Guru.” —Anak Agung Gede Ngurah Puspayoga Menteri Koperasi dan Usaha Kecil Menengah Republik Indonesia “Membaca pemikiran dan buku-buku Pak Hermawan, kita merasa lebih gampang dalam memahaminya karena ada alur sistematis dan gamblang.” —Arief Yahya Menteri Pariwisata Re…
- Edition
- cet.4
- ISBN/ISSN
- 9786020379548
- Collation
- xxiv, 420 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.872 Kar c
APPS: The Spirit od Digital Marketing 3.0
Pesatnya perkembangan teknologi saat ini tidak bisa dibantah lagi. Teknologi dengan sendirinya menjadi sebuah kebutuhan dasar dalam kehidupan sehari-hari. Perangkat teknologi yang sangat memenuhi kategori ini adalah perangkat mobile. Mulai dari ponsel, komputer jinjing, smartphone, sampai komputer tablet. Rasanya tidak ada seorang pun yang bisa hidup tanpa memiliki salah satu, atau bahkan s…
- Edition
- -
- ISBN/ISSN
- 9786020011455
- Collation
- xi, 179p.: il.; 21cm.
- Series Title
- -
- Call Number
- 658.872 Jos a
Globalization, culture and branding : how to leverage cultural equity for bui…
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…
- Edition
- -
- ISBN/ISSN
- 9781137331953
- Collation
- xi, 181 pages : illustrations ; 22 cm
- Series Title
- -
- Call Number
- 658.827 TOR g
Digital marketing excellence : planning, optimizing and integrating online ma…
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…
- Edition
- 1st ed
- ISBN/ISSN
- 9781138191709
- Collation
- xxvii, 660 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.872 CHA d
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