Filter by
Marketing Communications : fame, influencers and agility 9th. ed
Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learni…
- Edition
- 9th. Ed.
- ISBN/ISSN
- 9781292400327
- Collation
- xxvii, 628 p. : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Marketing communications 4 Ed.
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. In this edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis…
- Edition
- 4 ed.
- ISBN/ISSN
- 9781529781212
- Collation
- 415 p. ; 24 cm
- Series Title
- -
- Call Number
- 658.802 EGA m
Online Reputation Management: Secrets from a Pro Ethical Hacker
Online Reputation Managementwhat is done right, what could be done wrong.News, blog posts, social media posts and even pictures can influence your online reputation on search engines and social media threads. This a new problem that parents and PR managers may not be fully prepared to deal with.Fernnado Azevedo is an electronic, electrical and industrial engineer, has a MBA and a Web Developmen…
- Edition
- -
- ISBN/ISSN
- 9781980727965
- Collation
- 139 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.872 DEA o
Digital Marketing Strategy: An Integrated Approach To Online Marketing 3rd. ed
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.…
- Edition
- 3rd. ed.
- ISBN/ISSN
- 9781398605978
- Collation
- xvi, 399 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.876 KIN d
Marketing Management
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…
- Edition
- 16 th. Ed.
- ISBN/ISSN
- 9781292404813
- Collation
- 605 p. : ill.; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Konsep Elektronik Commerce (E-Commerce) dan Elektronik Business (E-Business):…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786027523869
- Collation
- xii, 316 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 658.872 Sar k
Closing: 5 keterampilan keberhasilan penjualan
Apa yang membedakan seorang penjual yang hebat dari seorang penjual yang biasa-biasa saja? Pelatih penjualan berpengalaman Craig Christensen, Sean Frontz, dan Dennis Susa menunjukkan bahwa perbedaan tersebut terletak pada kadar keinginan membantu pelanggan meraih sukses dan pada keterampilan membantu pelanggan membuat keputusan yang tepat. Dengan menggunakan cara berpikir yang dilengkapi den…
- Edition
- -
- ISBN/ISSN
- 9786026872005
- Collation
- vi, 106 hlm.; 23 cm.
- Series Title
- -
- Call Number
- 658.81 CHR c
Digital marketing : strategy & tactics
This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves.…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9781732987098
- Collation
- xv, 284 pages : color illustrations ; 28 cm.
- Series Title
- -
- Call Number
- 658.872 KAG d
Digital marketing strategy: an integrated approach to online marketing
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749498085
- Collation
- xvii, 364 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.872 KIN d
Brand activation : implementing the real drivers of sales and profit
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
- Edition
- -
- ISBN/ISSN
- 9780994429308
- Collation
- pages
- Series Title
- -
- Call Number
- 658.81 MCK b
Consumer-brand relationships: insights for theory and practice
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business re…
- Edition
- -
- ISBN/ISSN
- 9780415783132
- Collation
- xxvi, 424 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8343 FET c
Digital marketing : a practical approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…
- Edition
- 3rd ed
- ISBN/ISSN
- 9781138039568
- Collation
- XXV-326 pages : ouc. ill. en coul. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Services marketing : people, technology, strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781944659004
- Collation
- XVII, 783 pages : illus ; 29 cm
- Series Title
- -
- Call Number
- 658.8 WIR s
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
Brand new justice : how branding places and products can help the developing …
The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…
- Edition
- -
- ISBN/ISSN
- 9780080457758
- Collation
- ix, 173 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.827 ANH b
The global brand: how to create and develop lasting brand value in the world …
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
Winning in Asia : strategies for competing in the new millennium
"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major …
- Edition
- -
- ISBN/ISSN
- 0875846203
- Collation
- ix, 261 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.0095 WIL w
Sebuah Pengantar Tentang Tata Kelola Internet
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786021959602
- Collation
- iv, 219 p. ; ill ; 23 cm
- Series Title
- -
- Call Number
- 343.730 999 Kur s
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography