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Digital marketing strategy: an integrated approach to online marketing
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749498085
- Collation
- xvii, 364 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.872 KIN d
Digital marketing : a practical approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…
- Edition
- 3rd ed
- ISBN/ISSN
- 9781138039568
- Collation
- XXV-326 pages : ouc. ill. en coul. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Sebuah Pengantar Tentang Tata Kelola Internet
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786021959602
- Collation
- iv, 219 p. ; ill ; 23 cm
- Series Title
- -
- Call Number
- 343.730 999 Kur s
Digital marketing excellence : planning, optimizing and integrating online ma…
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…
- Edition
- 1st ed
- ISBN/ISSN
- 9781138191709
- Collation
- xxvii, 660 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.872 CHA d
E-Commerce: Business, Technology, Society
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
- Edition
- 8th Ed
- ISBN/ISSN
- 9780273761297
- Collation
- xxxviii, 871 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.872 Lau e
E-Commerce: Business, Technology, Society
The market-leading text for E-commerce. This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business int…
- Edition
- 9th Ed
- ISBN/ISSN
- 9780273779353
- Collation
- xxxix, 866 pages : ill. ; 25,5 cm
- Series Title
- -
- Call Number
- 658.872 Lau e
Digital Marketing : Strategy, Implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …
- Edition
- 6th Ed
- ISBN/ISSN
- 9781292077611
- Collation
- xxvii, 702 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.8 CHA d
Marketing 4.0: Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded …
- Edition
- -
- ISBN/ISSN
- 9781119341208
- Collation
- xix, 184 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.8 KOT m
Introduction to E-Commerce
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-co…
- Edition
- 2nd.
- ISBN/ISSN
- 0-07-123266-4
- Collation
- xxvii, 516 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 658.84 Ray i
Digital Marketing : Strategy, Implementation and Practice
In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…
- Edition
- 5th. Ed
- ISBN/ISSN
- 9780273746102
- Collation
- xxix, 698 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.872 Cha d
Social media marketing
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
- Edition
- 2nd Ed.
- ISBN/ISSN
- 9781473913011
- Collation
- xiv, 332 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Tut s
E-Marketing
Abstrak Belum Tersedia
- Edition
- 4th Ed
- ISBN/ISSN
- 0-13-196902-1
- Collation
- xxiii, 456 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.84 Str e
E-Marketing
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780132461849
- Collation
- xxi, 430 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Str e
Pemasaran Internet
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9796910276
- Collation
- xxx, 452p, ill.; 25 cm
- Series Title
- -
- Call Number
- 658.834 08 Han p
New Rules of Marketing and PR, The: Jurus Jitu Menggunakan Rilis Berita, Blog…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789791904872
- Collation
- xxxv , 395 p. ; 21 cm
- Series Title
- -
- Call Number
- 658.872 Sco n
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780470571095
- Collation
- xvi, 382 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Sol e
Convert every click : make more money online with holistic conversion rate op…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781118759677
- Collation
- xv, 224 pages
- Series Title
- -
- Call Number
- 658.872 Rab c
Sepuluh (10) Strategi Marketing Online ala Bukalapak.com
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786023752171
- Collation
- 125 p. ; Col.; 20cm
- Series Title
- -
- Call Number
- 658.8 Mag s
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