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Management Information Systems : Managing the Digital Firm
For undergraduate and graduate Management Information Systems courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems provides comprehensive and integrative coverage of essential new technologies,…
- Edition
- Thirteenth edition, Global edition
- ISBN/ISSN
- 9780273789970
- Collation
- 639 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.403 801 1 Lau m
Management Information Systems: Managing The Digital Firm
For undergraduate and graduate Management Information Systems courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Syste…
- Edition
- 12th Ed
- ISBN/ISSN
- 9780273754534
- Collation
- xxxii, 597 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.403 801 1 Lau m
Management Information Systems: Managing The Digital Firm
Abstrak Belum Tersedia
- Edition
- 11th Ed
- ISBN/ISSN
- 9780136093688
- Collation
- xxx, 623 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.403 801 1 Lau m
Management Information Systems: Managing the Digital Firm
Abstrak Belum Tersedia
- Edition
- 10th
- ISBN/ISSN
- 0131579843
- Collation
- xxxii, 645 p. : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.403 801 1 Lau m
Investments
Bodie, Kane, and Marcus’ Investments is the leading textbook for the graduate/MBA investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return…
- Edition
- 7th Ed
- ISBN/ISSN
- 9780073314655
- Collation
- xxix, 1036 p. : ill. ; 25,5 cm
- Series Title
- -
- Call Number
- 332.6 Bod i
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to…
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM m…
- Edition
- -
- ISBN/ISSN
- 9780071816212
- Collation
- xxi, 229 p : ill ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Ran h
Deemer on technical analysis : expert insights on timing the market and profi…
Helps you to learn the nuts and bolts of charting, identifying indicators, recognizing trends, and selecting the best stocks for your goals. This title shows you how to read the emotional characteristics of markets in order to better direct investments. It also shows you how to effectively use the long-term timing tools preferred by top experts.
- Edition
- -
- ISBN/ISSN
- 9780071785686
- Collation
- xix, 313 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 332.632 042 Dee d
Data Mining: Concepts, Models, Methods, and Algorithms
Presents the latest techniques for analyzing and extracting information from large amounts of data in high-dimensional data spaces The revised and updated third edition ofData Miningcontains in one volume an introduction to a systematic approach to the analysis of large data sets that integrates results from disciplines such as statistics, artificial intelligence, data bases, pattern recogni…
- Edition
- 3rd ed
- ISBN/ISSN
- 9781119516040
- Collation
- xvii, 639 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 006.312 KAN d
Effective Project Management
Clements/Gido’s best-selling EFFECTIVE PROJECT MANAGEMENT, 5th Edition, International Edition presents everything you need to know to work successfully in today’s exciting project management environment, from how to organize and manage effective project teams, to planning, scheduling and cost management. Revised chapters now closely align with the PMBOK (Project Management Body of Knowledge…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781111824051
- Collation
- xxv, 486502 p. : ill. ; 25,5cm
- Series Title
- -
- Call Number
- 658.404 Cle e
Business Research Methods
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year M…
- Edition
- 9th Ed
- ISBN/ISSN
- 9781133190943
- Collation
- xxv, 670 p. : ill.; 28 cm
- Series Title
- -
- Call Number
- 658.403 072 Bus
Business Research Methods
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "Business Research Methods, 8/e, International Edition" is the ideal text for undergraduate and first ye…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781439080702
- Collation
- xxii, 674 p. : ill.; 27 cm
- Series Title
- -
- Call Number
- 658.403 072 Bus
Managerial Decision Modeling with Spreadsheets
Abstrak Belum Tersedia
- Edition
- 2nd Ed
- ISBN/ISSN
- 0-13-244648-0
- Collation
- xix, 651 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.403 2 Bal m
Sales Management: Concepts and Cases
Abstrak Belum Tersedia
- Edition
- 10th Ed
- ISBN/ISSN
- 9780470418895
- Collation
- xix, 345p. : ill. (some col.), col. maps ; 27 cm.
- Series Title
- -
- Call Number
- 658.81 Cro s
Power Good Corporate Governance, The: Teori dan Implementasi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789790610224
- Collation
- xii, 158 p. ; 21 cm
- Series Title
- -
- Call Number
- 658.400 Eff p
Corporate Governance
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to i…
- Edition
- 5th.ed
- ISBN/ISSN
- 9780470972595
- Collation
- 542 pages
- Series Title
- -
- Call Number
- 658.4 Mon c
Corporate communication
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…
- Edition
- 6th ed
- ISBN/ISSN
- 9780071326155
- Collation
- xx, 307 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Corporate Communication
"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participa…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071276153
- Collation
- xx, 313 p. : ill. ; 23,5 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Komunikasi Korporat
Mengapa komunikasi korporat begitu penting sekarang ini? Pertama, kita tinggal di sebuah era yang lebih canggih dalam hal komunikasi. Informasi berjalan secepat kilat dari satu sisi dunia ke sisi lain sebagai hasil dari pengembangan teknologi, seperti Internet dan blog. Kedua, publik lebih canggih dalam pendekatannya kepada organisasi-organisasi daripada dulu. Orang-orang cenderung lebih berpen…
- Edition
- 5th Ed
- ISBN/ISSN
- 9786028555111
- Collation
- xxii, 350 [B:4, I:6] p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.45 Arg k
Operations Management: Contemporary Concepts and Cases
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 071254366
- Collation
- xxi, 538 p. : ill. ; 25,5 cm.
- Series Title
- -
- Call Number
- 658.5 Sch o
Database Systems: A Practical Approach to Design, Implementation, and Management
This best-selling text introduces the theory behind databases in a concise yet comprehensive manner, providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple, step-by-step instructions in conjunction with a realistic worked example using three explicit phases―conceptual…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780321601100
- Collation
- xlviii, 1245 [A:5, B:12, C:6, D:6, E:14, R:16, FR:
- Series Title
- -
- Call Number
- 005.74 CON d
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