Marketing Management: A Strategic Decision - Making Approach

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entr…

Managerial decision modeling with spreadsheets

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel. Table of contents Chapter 1: Introduction to Managerial Decision Modeling Chapter 2: Linear Programming Models: Graphical and Computer Methods Chapter 3: Linear Programming Mode…

Integrated business information systems : a holistic view of the linked busin…

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to…

Performing information governance : a step-by-step guide to making informatio…

Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because it is a pervasive function, touching multiple processes, systems, and stakeholders. Fortunately, there are best practices that work. Now, a leading expert in the field offers a complete, step-by-ste…

Enterprise Governance of Information Technology : Achieving Alignment and Val…

This book integrates theoretical advances and empirical data on Enterprise Governance in Information Technology (EGIT) with practical applications based on numerous case examples. The third revised edition of Enterprise Governance of Information Technology provides professionals and students with the most recent research advancements as well as an in-depth discussion of the recently-introduced …

Python data science handbook: essential tools for working with data

The Python Data Science Handbook provides a reference to the breadth of computational and statistical methods that are central to data-intensive science, research, and discovery. People with a programming background who want to use Python effectively for data science tasks will learn how to face a variety of problems: e.g., how can I read this data format into my script? How can I manipulate, t…

Statistics for managers using Microsoft Excel

Analyzing the Data Applicable to Business This text is the gold standard for learning how to use Microsoft Excel® in business statistics, helping students gain the understanding they need to be successful in their careers. The authors present statistics in the context of specific business fields; full chapters on business analytics further prepare students for success in their professions. …

Dasar-Dasar Manajemen Keuangan

Edition

Edisi ke.7

ISBN/ISSN

9789793532981

Collation

xiv, 468 hal : ilus ; 24 cm

Series Title

-

Call Number

658.15 HUS d

The management of technological innovation : strategy and practice

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition see…

Mengoptimalkan Blog dan Social Media untuk Small Business

Perkembangan teknologi terutama Internet tidak hanya menyentuh seseorang secara pribadi, namun juga dunia bisnis. Dewasa ini, rata-rata bisnis, terutama usaha kecil, sudah lumayan akrab dengan Internet. Dunia maya menjadi wahana untuk mendekatkan perusahaan dengan pelanggan. Sayang, sejauh ini belum banyak usaha kecil yang memanfaatkan dunia maya dengan optimal. Beberapa aspek, seperti blog d…

Information Technology for Management: Advancing Sustainable, Profitable Busi…

Information Technology for Management by Turban, Volonino Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutting edge business technologies for achieving managerial goals and objectives. The 9th ed continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Comp…

Information Technology for Management: Transforming Organizations in the Digi…

This is the international edition. I used international editions all through college and never had any problems. The major difference is usually a different kind of paper is used, the isbn is different, and they use a different cover.

Industrial processes and waste stream management

INDUSTRIAL PROCESSES and WASTE STREAM MANAGEMENT This book provides environmental technology students with a quick, enjoyable way to master the knowledge and skills needed to develop and implement successful, cost-effective industrial pollution control programs, especially when used in coordination with the Industrial Processes and Waste Stream Management video series produced by INTELECOM Inte…

Hazardous Waste Management

Hazardous waste management is a complex, interdisciplinary field that continues to grow and change as global conditions change. Mastering this evolving and multifaceted field of study requires knowledge of the sources and generation of hazardous wastes, the scientific and engineering principles necessary to eliminate the threats they pose to people and the environment, the laws regulating their…

Management Information Systems : Managing the Digital Firm

For undergraduate and graduate Management Information Systems courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems provides comprehensive and integrative coverage of essential new technologies,…

Management Information Systems: Managing The Digital Firm

For undergraduate and graduate Management Information Systems courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Syste…

Management Information Systems: Managing The Digital Firm

Abstrak Belum Tersedia

Management Information Systems: Managing the Digital Firm

Abstrak Belum Tersedia

Investments

Bodie, Kane, and Marcus’ Investments is the leading textbook for the graduate/MBA investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return…

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to…

WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM m…