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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
Availability
| KOM.2022.05.07 | 658.827 Kel s | ILMU KOMUNIKASI (Rak Koleksi) | Available |
| KOM.2022.05.08 | 658.827 Kel s | ILMU KOMUNIKASI (Rak Koleksi) | Available |
Detail Information
| Series Title |
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| Call Number |
658.827 Kel s
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| Publisher | Pearson Education : Harlow, Essex, England ; New Y., 2020 |
| Collation |
xxx, 591 pages; illustrations (chiefly color); 29
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| Language |
English
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| ISBN/ISSN |
9781292314969
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| Classification |
658.827
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
Fifth edition.
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available