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Strategic brand management: building, measuring, and managing brand equity
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions.
Availability
| KOM.2020.012 | 658.827 Kel s | ILMU KOMUNIKASI (Database Slims) | Available |
Detail Information
| Series Title |
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| Call Number |
658.827 Kel s
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| Publisher | Pearson : Boston., 2013 |
| Collation |
xxviii, 562 p. : col. ill. ; 29 cm.
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| Language |
English
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| ISBN/ISSN |
9780132664257
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| Classification |
658.827
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| Content Type |
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| Carrier Type |
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| Edition |
4th ed.
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
No other version available