APA Style
Keller, Kevin Lane. (2013).
Strategic brand management: building, measuring, and managing brand equity (4th ed.).
Boston:
Pearson.
Chicago Style
Keller, Kevin Lane.
Strategic brand management: building, measuring, and managing brand equity.
4th ed.
Boston:
Pearson,
2013.
e-Book.
MLA Style
Keller, Kevin Lane.
Strategic brand management: building, measuring, and managing brand equity.
4th ed.
Boston:
Pearson,
2013.
e-Book.
Turabian Style
Keller, Kevin Lane.
Strategic brand management: building, measuring, and managing brand equity.
4th ed.
Boston:
Pearson,
2013.
e-Book.