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Found 14 from your keywords: subject="Marketing - Managemen...
cover
Marketing Management
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Keller, Kevin LaneKotler, Philip

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. M…

Edition
14th Ed
ISBN/ISSN
9780273753360
Collation
xxiii, 656 [A:13, E:71, G:9, C:3, I:31] p. : col.
Series Title
-
Call Number
658.8 Kot m
cover
Services marketing : people, technology, strategy
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Lovelock, Christopher H.Wirtz, Jochen

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…

Edition
8th Ed
ISBN/ISSN
9781944659004
Collation
XVII, 783 pages : illus ; 29 cm
Series Title
-
Call Number
658.8 WIR s
cover
Marketing management
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Keller, Kevin LaneKotler, Philip

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …

Edition
15, Global edition
ISBN/ISSN
9781292092621
Collation
I36 pages : colour illustrations ; 28 cm
Series Title
-
Call Number
658.8 Kot m
cover
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
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Giannini, Jr, Gaetan T.

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…

Edition
-
ISBN/ISSN
9780136082996
Collation
xxi, 291 p. : ill. (chiefly col.) ; 24 cm
Series Title
-
Call Number
659.2 Gia m
cover
Marketing Management
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Kotler, Philip.Keller, Kevin Lane

Abstrak Belum Tersedia

Edition
12th
ISBN/ISSN
0-13-196853-X
Collation
xxxix, 672 p. : col. ill. ; 27,5 cm.
Series Title
-
Call Number
658.8 Kot m
cover
Marketing Management
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Keller, Kevin LaneKotler, Philip

Abstrak Belum Tersedia

Edition
13th Ed
ISBN/ISSN
9780131357976
Collation
xl, 776 p. : col. ill. ; 28 cm
Series Title
-
Call Number
658.8 Kot m
cover
Advanced marketing strategy : phenomena, analysis, and decisions
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Urban, Glen L.Star, Steven H.

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…

Edition
-
ISBN/ISSN
9780138519407
Collation
xx, 563 pages : illustrations ; 27 cm
Series Title
-
Call Number
658.802 Urb a
cover
Global Marketing Management
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Kotabe, MasaakiHelsen, Kristiaan

Abstrak Belum Tersedia

Edition
4th
ISBN/ISSN
471755272
Collation
xxii, 682 p., 12 p. of plates : ill. (some col.) ;
Series Title
-
Call Number
658.848 Kot g
cover
Global Marketing: Foreign Entry, Local Marketing & Global Management
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Johansson, Johny K.

Abstrak Belum Tersedia

Edition
4th
ISBN/ISSN
71244549
Collation
xvi, 647 p. : ill. ; 27,5 cm
Series Title
-
Call Number
658.84 Joh g
cover
Business Marketing Management : a Strategic View of Industrial and Oganizatio…
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Hutt, Michael D.Speh, Thomas W.

Abstrak Belum Tersedia

Edition
8th.
ISBN/ISSN
0-324-19043-3
Collation
xxx, 714 p. : ill. ; 27 cm.
Series Title
-
Call Number
658.802 Hut b
cover
Instant Cashflow
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Sugars, Bradley J.

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
0-07-146659-2
Collation
xv, 243 p. ; 23 cm.
Series Title
-
Call Number
658.8 Sug i
cover
Preface to Marketing Management
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Peter, Paul J.Donnelly, James H.

Abstrak Belum Tersedia

Edition
10th.
ISBN/ISSN
0-07-111635-4
Collation
xiv, 254p. : ill. ; 26p.
Series Title
-
Call Number
658.8 Pet p
cover
Services Marketing: People, Technology, Strategy
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Lovelock, Christopher H.Wirtz, Jochen

Abstrak Belum Tersedia

Edition
6th
ISBN/ISSN
132056763
Collation
xx, 648 p. : ill. ; 28 cm
Series Title
-
Call Number
658.8 Lov s
cover
Marketing plans : a complete guide in pictures
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McDonald, MalcolmMorris, Peter

Abstrak Belum Tersedia

Edition
4th ed
ISBN/ISSN
9781119943136
Collation
162 pages : illustrations ; 25 cm
Series Title
-
Call Number
658.802 Mcd m