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Strategic brand management: building, measuring, and managing brand equity
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions.
- Edition
- 4th ed.
- ISBN/ISSN
- 9780132664257
- Collation
- xxviii, 562 p. : col. ill. ; 29 cm.
- Series Title
- -
- Call Number
- 658.827 Kel s
The Corporate Brand
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780814737620
- Collation
- xi, 184 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 658.827 Ind c
Brand is Like a Donut
Brand is Like a Donut adalah kumpulan artikel dan pemikiran praktis dari Irvan permana sebagai brand consultant yang bertujuan untuk memberikan edukasi tentang brand dan branding dalam bahasan yang lebih sederhana, mudah dipraktikkan tetapi tetap berisi agar semakin banyak orang yang mengerti bagaimana mempraktikkan brand dan branding secara benar agar bisa menghasilkan sebuah brand yang profit…
- Edition
- -
- ISBN/ISSN
- 9786022490272
- Collation
- 164 hlm. : ilus. berwarna ; 18 cm
- Series Title
- -
- Call Number
- 658.82 PER b
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
- Edition
- Fifth edition.
- ISBN/ISSN
- 9781292314969
- Collation
- xxx, 591 pages; illustrations (chiefly color); 29
- Series Title
- -
- Call Number
- 658.827 Kel s
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 132336227
- Collation
- xxi, 692 p. : ill. (chiefly col.) ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Kel s
Brand new justice : how branding places and products can help the developing …
The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…
- Edition
- -
- ISBN/ISSN
- 9780080457758
- Collation
- ix, 173 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.827 ANH b
The global brand: how to create and develop lasting brand value in the world …
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
Globalization, culture and branding : how to leverage cultural equity for bui…
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…
- Edition
- -
- ISBN/ISSN
- 9781137331953
- Collation
- xi, 181 pages : illustrations ; 22 cm
- Series Title
- -
- Call Number
- 658.827 TOR g
Clueless in Advertising
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 013008378X
- Collation
- 149 p. : ill. ; 20 cm
- Series Title
- -
- Call Number
- 659.102 3 Lwi c
Best Practice Case In Branding : Lessons from the World's Strongest Brands
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 0-13-141133-0
- Collation
- 288 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Kel b
IMC, The Next Generation: Five Steps for Delivering Value and Measuring Finan…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071416627
- Collation
- xxiii, 408 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.8 Sch i
Think IMC: Efektivitas Komunikasi untuk Menciptakan Loyalitas Merek dan Laba …
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789792240023
- Collation
- xxii, 281 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 658.8 Est t
Corporate Branding: Purpose / Ppeople / Process: Towards the Second Wave of C…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9788763001403
- Collation
- vi, 246 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 658.827 Sch c
Brand Management & Strategy
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789797318413
- Collation
- xi, 140 p.: ill. ; 29 cm
- Series Title
- -
- Call Number
- 658.834 3 Tji b
How Brands Become Icons: The Principles of Cultural Branding
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781578517749
- Collation
- xiii, 265 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.827 Hol h
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