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The Advertising Agency Business : The Complete Manual for Management and Oper…
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will fi…
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780844231693
- Collation
- xii, 275 p. ; 24 cm
- Series Title
- -
- Call Number
- 659.1125068 HAM a
Integrated Advertising, Promotion and Marketing Communications
ntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more s…
- Edition
- 7th ed., Global ed.
- ISBN/ISSN
- 9781292093635
- Collation
- 496 pages : ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 CLO i
Advertising & IMC: Principles & Practice 11th Ed
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing int…
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292262062
- Collation
- 664 p; 29 cm.
- Series Title
- -
- Call Number
- 659.1 ADV
Kleppner's Advertising procedure
n all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectiv…
- Edition
- 18th ed.
- ISBN/ISSN
- 9780136110828
- Collation
- xx, 817 p. : ill. (chiefly col.) ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 LAN k
Principles of Advertising & IMC
"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advert…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9780071274623
- Collation
- xxvii, 774 p. : col. ill. ; 29 cm
- Series Title
- -
- Call Number
- 658.827 Dun p
Advertising & IMC: Principles & Practice 9th Ed
Advertising tracks the changes in today's dynamic world of media and marketing communications well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolut…
- Edition
- 9th Ed
- ISBN/ISSN
- 9780273752929
- Collation
- xxviii, 67 p. : ill. (chiefly col.) ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Mor a
Integrated Advertising, Promotion, and Marketing Communications 9 Ed.
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…
- Edition
- 9th Ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 470 p. ; 27 cm.
- Series Title
- -
- Call Number
- 659.1 CLO i
Iklan Era Media Baru
Perkembangan teknologi digital telah mengubah wajah periklanan dari sekadar penyampaian pesan menjadi ruang dialog antara merek dan khalayak. Buku Iklan Era Media Baru membahas bagaimana komunikasi pemasaran, media sosial, dan teori pemaknaan khalayak membentuk cara baru dalam memahami pesan iklan. Melalui pendekatan konseptual dan contoh nyata, buku ini menyoroti bagaimana audiens kini berpera…
- Edition
- -
- ISBN/ISSN
- 978-634-218-269-7
- Collation
- xii + 159 ; ilus : 23 cm
- Series Title
- -
- Call Number
- 659.1042 FAH i
Advertising and promotion: an integrated marketing communications perspective…
Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759, G-12, E-35, N-12, S-12 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 659.1 BEl a
Etika pariwara Indonesia: amandemen 2020 [ Sumber Elektronik ]
Berisi etika pariwara di Indonesia yang disusun karena Dewan Periklanan Indonesia (DPI) memandang perlunya pengkinian EPI mengingat pesatnya perubahan yang terjadi di ekosistem periklanan Indonesia, terutama karena semakin berkembang dan canggihnya teknologi. Pada pertengahan 2019, DPI membentuk Komite Penyempurnaan Etika Pariwara Indonesia (KPEPI) untuk mengkinikan EPI. KPEPI diketuai oleh Dr.…
- Edition
- Edisi ke 3 Cetakan ke 1 (2020)
- ISBN/ISSN
- 9786029555240
- Collation
- xiii, 130 pages ; 22 cm
- Series Title
- -
- Call Number
- 343.082 ETI
Manajemen Periklanan Media Digital : Konsep dan Aplikasi
Buku Manajemen Media Periklanan: Konsep dan Aplikasi adalah penjelajahan mendalam yang membawa kita ke inti dari periklanan di era digital. Mulai dari operasionalisasi manfaat hingga strategi yang terus beradaptasi dengan perubahan peri laku konsumen yang sering disebut sebagai VUCA (volatilitas, ketidakpastian, kompleksitas, ambiguitas), buku ini membahas segala aspek dengan cermat dan kompreh…
- Edition
- -
- ISBN/ISSN
- 9786233846455
- Collation
- xx, 200 hal. : ill ; 21 cm.
- Series Title
- -
- Call Number
- 659.14 PIE m
How to Plan Advertising
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is in…
- Edition
- 2nd.ed
- ISBN/ISSN
- 9780826457400
- Collation
- xvii, 201 p ; indeks ; 24 cm
- Series Title
- -
- Call Number
- 659.111 Coo h
Pengantar Strategi Kreatif Advertising Era Digital
Saat ini berbagai cara dilakukan oleh para pengiklan untuk meraih perhatian masyarakat. Dari menyebar pamflet di area terbuka, penempatan billboard serta berbagai media luar ruang lainnya, hingga penggunaan digital media. Namun tetap saja masyarakat secara sadar me-reject informasi yang hadir tersebut. Termasuk kita pun sering mencari tombol close pada iklan pop-up di halaman website berita yan…
- Edition
- 1 Ed.
- ISBN/ISSN
- 9786230110078
- Collation
- xii, 260 hal. ; 24 cm.
- Series Title
- -
- Call Number
- 659.1 ILH p
Integrated advertising, promotion, and marketing communications
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme
- Edition
- 6th ed
- ISBN/ISSN
- 9780273786986
- Collation
- 480 pages : illustrations (chiefly color) ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 CLO i
Integrated advertising, promotion, and marketing communications
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals
- Edition
- 8th. ed (Global Edition)
- ISBN/ISSN
- 9781292222691
- Collation
- 508 pages : ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Integrated Advertising, Promotion and Marketing Communications
Abstrak Belum Tersedia
- Edition
- 4th Ed
- ISBN/ISSN
- 9780138157371
- Collation
- 478 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Crisis Communications: A Casebook Approach
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781138923744
- Collation
- 1 online resource (xi, 424pages) : illustrations
- Series Title
- -
- Call Number
- 659.2 FEA c
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
- Edition
- 7th
- ISBN/ISSN
- 9780073255965
- Collation
- xxvi, 820 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
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