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Integrated Advertising, Promotion and Marketing Communications
ntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more s…
- Edition
- 7th ed., Global ed.
- ISBN/ISSN
- 9781292093635
- Collation
- 496 pages : ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 CLO i
Integrated Advertising, Promotion, and Marketing Communications 9 Ed.
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…
- Edition
- 9th Ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 470 p. ; 27 cm.
- Series Title
- -
- Call Number
- 659.1 CLO i
Integrated advertising, promotion, and marketing communications
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme
- Edition
- 6th ed
- ISBN/ISSN
- 9780273786986
- Collation
- 480 pages : illustrations (chiefly color) ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 CLO i
Integrated advertising, promotion, and marketing communications
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals
- Edition
- 8th. ed (Global Edition)
- ISBN/ISSN
- 9781292222691
- Collation
- 508 pages : ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Integrated Advertising, Promotion and Marketing Communications
Abstrak Belum Tersedia
- Edition
- 4th Ed
- ISBN/ISSN
- 9780138157371
- Collation
- 478 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Integrated Advertising, Promotion & Marketing Communications
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273753285
- Collation
- xix, 444 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
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