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Clow, Kenneth E. - Personal Name
Baack, Donald - Personal Name

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme

KOM.2024.04.03 659.1 CLO i ILMU KOMUNIKASI (Rak Koleksi) Available

Series Title	-
Call Number	659.1 CLO i
Publisher	Pearson Education Limited : Boston., 2014
Collation	480 pages : illustrations (chiefly color) ; 28 cm.
Language	English
ISBN/ISSN	9780273786986
Classification	659.1
Content Type	-

Media Type	-
Carrier Type	-
Edition	6th ed
Subject(s)	Communication in marketing Advertising
Specific Detail Info	-
Statement of Responsibility	-

Title	Edition	Language
Integrated Advertising, Promotion & Marketing Communications	5th Ed	en
Integrated Advertising, Promotion and Marketing Communications	4th Ed	en
Integrated Advertising, Promotion and Marketing Communications	7th ed., Global ed.	en
Integrated advertising, promotion, and marketing communications	8th. ed (Global Edition)	en

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