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Integrated advertising, promotion, and marketing communications
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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals
Availability
| 2019.04.0067 | 659.1 Clo i | ILMU KOMUNIKASI (Rak Koleksi) | Currently On Loan (Due on2024-03-28) |
Detail Information
| Series Title |
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| Call Number |
659.1 Clo i
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| Publisher | Pearson : Harlow., 2018 |
| Collation |
508 pages : ill. ; 28 cm
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| Language |
English
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| ISBN/ISSN |
9781292222691
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| Classification |
659.1
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| Content Type |
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| Media Type |
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| Carrier Type |
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| Edition |
8th. ed (Global Edition)
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
| Title | Edition | Language |
|---|---|---|
| Integrated advertising, promotion, and marketing communications | 6th ed | en |
| Integrated Advertising, Promotion & Marketing Communications | 5th Ed | en |
| Integrated Advertising, Promotion and Marketing Communications | 4th Ed | en |
| Integrated Advertising, Promotion and Marketing Communications | 7th ed., Global ed. | en |