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Successful project management
Master everything you need to work successfully in today's project management environment with SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling book details how to organize and manage project teams — from planning and scheduling to cost management. Each chapter aligns with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers the latest business challenges…
- Edition
- 7th ed.
- ISBN/ISSN
- 9781337095471
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 GID s
Crisis Communications: A Casebook Approach
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781138923744
- Collation
- 1 online resource (xi, 424pages) : illustrations
- Series Title
- -
- Call Number
- 659.2 FEA c
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
- Edition
- 7th
- ISBN/ISSN
- 9780073255965
- Collation
- xxvi, 820 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 132336227
- Collation
- xxi, 692 p. : ill. (chiefly col.) ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Kel s
Transnational management : text, cases, and readings in cross-border management
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
- Edition
- -
- ISBN/ISSN
- 9780256141382
- Collation
- x, 880 pages : illustrations, maps ; 24 cm
- Series Title
- -
- Call Number
- 658.049 Bar t
Etika Periklanan
Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…
- Edition
- -
- ISBN/ISSN
- 9786029924343
- Collation
- 393 p.: ill. 23 cm
- Series Title
- -
- Call Number
- 659.1 Wij e
Brand new justice : how branding places and products can help the developing …
The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…
- Edition
- -
- ISBN/ISSN
- 9780080457758
- Collation
- ix, 173 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.827 ANH b
The global brand: how to create and develop lasting brand value in the world …
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…
- Edition
- 1st ed.
- ISBN/ISSN
- 9780230606227
- Collation
- xvii, 254 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.827 HOL g
Management control systems: performance measurement, evaluation and incentives
The book's key strengths are its real world, practical examples, the huge range of international case material, coverage of international issues and multinational organisations, and the coverage of ethics and not-for-profit issues. The book is perceived as thorough, logical, and easy to read.
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780273708018
- Collation
- xvii, 850 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658 MER m
Flavor Chemistry and Technology
A much-anticipated revision of a benchmark resource, written by a renowned author, professor, and researcher in food flavors, Flavor Chemistry and Technology, Second Edition provides the latest information and newest research developments that have taken place in the field over the past 20 years. New or expanded coverage includes: Flavor and the Information Age Food/Flavor interactions Flavorin…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781566769334
- Collation
- -
- Series Title
- -
- Call Number
- 664.5 Rei f
Food flavorings
Food Flavorings, Third Edition, is written for scientists and technologists in the flavor and food industries and provides a comprehensive review of the natural sources of flavor ingredients and the formulation, manufacture, and application of food flavorings. New to this edition are chapters on pharmaceutical and tobacco flavorings.
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780834216211
- Collation
- xviii, 460 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 641.3 ASH f
International human resource management: a multinational company perspective
This new textbook provides comprehensive coverage of the key issues facing multinational corporations (MNCs) in their management of human resources across diverse national boundaries. It attempts to answer the question, "Can there be a uniform set of best human resource management (HRM) practices applicable across a spectrum of nations irrespective of cultural and institutional individualities?…
- Edition
- -
- ISBN/ISSN
- 0199277273
- Collation
- xv, 242 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.3 TAY i
Mathematical principles of decision making = Principia mathematica decernendi
he describes his method for the mathematical treatment of decision problems, which he developed in the 70s. Called AHP, it is now used around the world in many different fields.
- Edition
- -
- ISBN/ISSN
- 1888603100
- Collation
- xxviii, 531 pages ; 23 cm
- Series Title
- -
- Call Number
- 658.403 SAA p
International human resource management
International Human Resource Management is a critically engaging and student friendly textbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and strategic HRM issues, with a strong emphasis…
- Edition
- 4th Ed
- ISBN/ISSN
- 9781843983750
- Collation
- xvi, 511 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.3 BRE i
International human resource management : managing people in a multinational …
Dowling et al is a rare instance of a textbook that has developed alongside the field - helping to shape what it is today - and remains the market leading IHRM textbook worldwide. The international author team have ensured this edition is even more international than its predecessors, whilst also remaining close to curriculum developments. New edition changes include a streamlined chapter struc…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781408032091
- Collation
- xvi, 347 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.3 DOW i
Environmental Engineering: Fundamentals, Sustainability, Design
Now in its second edition, Environmental Engineering: Fundamentals, Sustainability, Design by Mihelcic and Zimmerman has evolved from the traditional approach centered on describing, characterizing, quantifying, and monitoring current environmental problems to one that is focused on the design and development of innovative new solutions. The breadth and depth of coverage is appropriate for a on…
- Edition
- -
- ISBN/ISSN
- 9780470165058
- Collation
- xxii, 695 p. : ill., maps ; 26 cm.
- Series Title
- -
- Call Number
- 628 Mih e
Winning in Asia : strategies for competing in the new millennium
"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major …
- Edition
- -
- ISBN/ISSN
- 0875846203
- Collation
- ix, 261 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.0095 WIL w
Innovate We Can! : Manajemen Inovasi dan Penciptaan Nilai Individu, Organisas…
Lead-Facilitator: Avanti Fontana, Fasilitator dan Periset bidang Strategi, Manajemen dan Inovasi pada Universitas Indonesia; Coach dan Fasilitator untuk Manajemen Inovasi dan Inovasi Manajemen. Identifikasi Rantai Nilai Inovasi Perusahaan Anda! Tingkatkan Keunggulannya. Pantau Radar Inovasi Perusahaan Anda! Pilih yang Paling Berdampak. Kelola Aplikasi Dua Prinsip Inovasi dan Delapan Prinsi…
- Edition
- -
- ISBN/ISSN
- 9789790256712
- Collation
- xxviii, 316p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.406 Fon i
Strategic Management of Technology and Innovation
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071263290
- Collation
- xiii, 1264 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.514 Bur s
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