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How Customers Think: Essential Insights Into the Mind of The Market

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Human Brand, The: How We Relate to People, Products, and Companies

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Paradox Marketing: Unusual Way to Win

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Principles of Contemporary Marketing

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Analisis dan Desain Aplikasi Multimedia untuk Pemasaran

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Political Marketing: Principles and Applications

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Media Handbook, The: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

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Corporate and Marketing Communication

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International marketing strategy

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Mengukur Efektivitas Program Promosi dan Analisis Kasus Menggunakan SPSS

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Consumer Culture: History, Theory and politics

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Marketing Plan: Bagaimana Menganalisis dan Menyusunnya

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New Food Product Development: From Concept to Marketplace

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Marketing Higher Education : Theory and Practice

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Lifestyle Marketing Servlist: Paradigma Baru Pemasaran Bisnis Jasa dan Lifestyle

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Drucker on marketing : lessons from the world's most influential business thinker

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The political economy of innovation

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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

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Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment

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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

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