APA Style
Kurtz, David L.. (2012).
Principles of Contemporary Marketing (15th Ed).
London:
South-Western Cengage Learning.
Chicago Style
Kurtz, David L..
Principles of Contemporary Marketing.
15th Ed
London:
South-Western Cengage Learning,
2012.
Books.
MLA Style
Kurtz, David L..
Principles of Contemporary Marketing.
15th Ed
London:
South-Western Cengage Learning,
2012.
Books.
Turabian Style
Kurtz, David L..
Principles of Contemporary Marketing.
15th Ed
London:
South-Western Cengage Learning,
2012.
Books.