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Hi-Tech Hi-Touch Branding: Menciptakan Kekuatan Merek dalam Era Teknologi

Temporal, Paul - Lee, K.C.

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Brand Belief: Strategi Membangun Merek Berbasis Keyakinan

Sadat, Andi M.

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Marketing Reloaded: Kompilasi Konsep dan Praktik Pemasaran

Rizal - Furinto, Asna

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Pemasaran Dasar: Pendekatan Manajerial Global Buku 1

Cannon, Joseph P. - Perreault, William D. - McCarthy, E. Jerome

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Pemasaran Dasar: Pendekatan Manajerial Global Buku 2

Cannon, Joseph P. - Perreault, William D. - McCarthy, E. Jerome

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Soul Traders (Para Pedagang Jiwa): Membongkar Kejahatan Perusahaan, Politisi, Periklanan, Merek, Perbankan, Rohaniawan melalui Pemasaran, Media dan Propaganda Kotor untuk Mengeruk Keuntungan dari Masyarakat

Gabay, Jonathan

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Consumer Behavior and Marketing Strategy

Olson, Jerry Corrie - Peter, J. Paul.

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Advertising

Jefkins, Frank William - Yadin, Daniel L

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Modern marketing

Jefkins, Frank William

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Marketing communications : frameworks, theories and applications

Fill, Chris

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The marketing customer interface : new syllabus, advanced certificate

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Essentials of marketing : text and cases

Lancaster, Geoffrey - Massingham, Lester

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Marketing Selebrities: Selebriti dalam Iklan dan Strategi Selebriti Memasarkan Diri Sendiri

Royan, Frans M.

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What to Say to a Customer: 20 Humor Segar yang Mengajarkan Cara Terbaik Memikat Pelanggan

Gallagher, Richard S. - Prakoso, Ratri

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Marketing

Kerin, Roger A. - Hartley, Steven William - Rudelius, William

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Essentials of Marketing

Cannon, Joseph P. - McCarthy, E. Jerome - Perreault, William D., Jr.

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Marketing to the middle class muslim : kenali perubahannya, pahami prilakunya, petakan strateginya

Yuswohady - Madyani, Dewi - Herdiansyah, Iryan Ali - Alim, Ikhwan

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Marketing dan Kasus - Kasus Pilihan

Hasan, Ali

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Strategic marketing : sustaining lifetime customer value

Assauri, Sofjan

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Marketing in challenging times : entrepreneurship - productivity - creativity

Kartajaya, Hermawan

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