APA Style

Zaltman, Gerald. (2003). How Customers Think: Essential Insights Into the Mind of The Market . Boston: Harvard Business School Press.

Chicago Style

Zaltman, Gerald. How Customers Think: Essential Insights Into the Mind of The Market. Boston: Harvard Business School Press, 2003. Books.

MLA Style

Zaltman, Gerald. How Customers Think: Essential Insights Into the Mind of The Market. Boston: Harvard Business School Press, 2003. Books.

Turabian Style

Zaltman, Gerald. How Customers Think: Essential Insights Into the Mind of The Market. Boston: Harvard Business School Press, 2003. Books.