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Found 6 from your keywords: subject="Service industries"
cover
Management and technology in knowledge, service, tourism & hospitality : proc…
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Saragih, HogaGaol, Ford LumbanMars, Wyne

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9781138001336
Collation
vii, 141 p.: ill. ; 26cm.
Series Title
-
Call Number
338.479 106 84 Gao m
cover
Services marketing: concepts, strategies, & cases
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Hoffman, K. Douglas.Bateson, John E. G.

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the b…

Edition
4th ed.
ISBN/ISSN
9781439039397
Collation
xv, 461 p. : ill. ; 27 cm.
Series Title
-
Call Number
658.8 HOF s
cover
Pemasaran Jasa: Manusia, Teknologi, Strategi. Perspektif Indonesia - Jilid 2
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Wirtz, JochenLovelock, Christopher ... [et al.]Mussry, JackyWulandari, DianPutera, Devri Barnadi

Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …

Edition
7th Ed
ISBN/ISSN
9786022411246
Collation
xvi, 272 p. : ill. ; 28 cm
Series Title
-
Call Number
658.8 Pem
cover
Pemasaran Jasa: Manusia, Teknologi, Strategi. Perspektif Indonesia - Jilid 1
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Wirtz, JochenLovelock, Christopher ... [et al.]Mussry, JackyWulandari, DianPutera, Devri Barnadi

Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …

Edition
7th Ed
ISBN/ISSN
9789790994744
Collation
xvii, 423 p. : ill. ; 28 cm
Series Title
-
Call Number
658.8 Pem
cover
Services Marketing: People, Technology, Strategy
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Lovelock, Christopher H.Wirtz, Jochen

Abstrak Belum Tersedia

Edition
6th
ISBN/ISSN
132056763
Collation
xx, 648 p. : ill. ; 28 cm
Series Title
-
Call Number
658.8 Lov s
cover
Services Marketing: People, Technology, Strategy
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Lovelock, Christopher H.Wirtz, Jochen

Abstrak Belum Tersedia

Edition
7th Ed
ISBN/ISSN
9780136117849
Collation
xxii, 626 p. : ill., map ; 29 cm
Series Title
-
Call Number
658.8 Lov s