Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 1 from your keywords: author=Bateson, John E. G.
cover
Services marketing: concepts, strategies, & cases
Comment Share
Hoffman, K. Douglas.Bateson, John E. G.

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the b…

Edition
4th ed.
ISBN/ISSN
9781439039397
Collation
xv, 461 p. : ill. ; 27 cm.
Series Title
-
Call Number
658.8 HOF s