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Found 2 from your keywords: subject="Marketing - Managemen...
cover
Services marketing : people, technology, strategy
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Lovelock, Christopher H.Wirtz, Jochen

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…

Edition
8th Ed
ISBN/ISSN
9781944659004
Collation
XVII, 783 pages : illus ; 29 cm
Series Title
-
Call Number
658.8 WIR s
cover
Marketing management
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Keller, Kevin LaneKotler, Philip

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …

Edition
15, Global edition
ISBN/ISSN
9781292092621
Collation
I36 pages : colour illustrations ; 28 cm
Series Title
-
Call Number
658.8 Kot m