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Consumer Behavior: Buying, Having, and Being (13th.ed)
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.
- Edition
- 13th.ed
- ISBN/ISSN
- 9781292318103
- Collation
- 640 pages : illustrations (some color) ; 28 cm
- Series Title
- -
- Call Number
- 658.8342 SOL c
Consumer Behavior: Buying, Having, and Being (9th.ed)
Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by…
- Edition
- 9th Ed
- ISBN/ISSN
- 9780137034963
- Collation
- xxv, 655 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.834 2 Sol c
Consumer Behavior : Buying, Having, and Being (10th.ed)
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
- Edition
- 10th Ed
- ISBN/ISSN
- 9780273767312
- Collation
- 639 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.834 SOL c
Consumer Behavior: Buying, Having, and Being (12th.ed)
Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. …
- Edition
- 12th ed
- ISBN/ISSN
- 9781292153100
- Collation
- 632 pages ; 25 cm
- Series Title
- -
- Call Number
- 658.8342 SOL c
Consumer Behavior: Buying, Having, and Being (7th.ed)
Abstrak Belum Tersedia
- Edition
- 7th.ed
- ISBN/ISSN
- 013202358X
- Collation
- xviii, 654 p. : ill. (chiefly col.) ; 28 cm
- Series Title
- -
- Call Number
- 658.834 2 Sol c
Consumer Behavior: Buying, Having, and Being (11th.ed)
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292017419
- Collation
- xxii, 582 p : ill ; 28 cm
- Series Title
- -
- Call Number
- 658.834 2 Sol c
Consumer behavior : buying, having and being (14th.ed)
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…
- Edition
- ed.14th. Global edition
- ISBN/ISSN
- 9781292452340
- Collation
- 541 pages : illustrations (some color) ; 28 cm
- Series Title
- -
- Call Number
- 658.8342 SOL c
Perilaku Konsumen
Buku ini diharapkan dapat dijadikan referensi bagi mahasiswa dan dosen dalam mempelajari prilaku konsumen. Materi yang dibahas dalam buku ini mencakup: Pengantar Prilaku Konsumen; Motivasi Konsumen; Persepsi Konsumen; Pengetahuan dan pemahaman Konsumen; Sikap Konsumen; Memori Konsumen; Pengenalan Masalah dan Pencarian Informasi; Penialaian dan Pengambilan Keputusan Konsumen; Proses Setelah Peng…
- Edition
- -
- ISBN/ISSN
- 9786238054336
- Collation
- xvi, 312 hlm, 24 cm.
- Series Title
- -
- Call Number
- 658.8342 IND p
Perilaku Konsumen di Era 4.0 Menuju 5.0 : Implikasinya Pada Strategi Pemasaran
Pengelola bisnis dan pemasar akan mengalami kesulitan untuk memuaskan konsumennya jika tidak memahami perilaku konsumen. Perilaku konsumen tidaklah sesederhana yang kita lihat. Perilaku konsumen sesungguhnya tidak hanya dari apa yang ditunjukkan oleh konsumen ketika berbelanja, tetapi juga berkenaan dengan aktivitas-aktivitas yang tidak tampak yang berpengaruh signifikan terhadap pengambilan ke…
- Edition
- Cet. 1
- ISBN/ISSN
- 9786233844598
- Collation
- xvi, 380 hal. ; 23 cm.
- Series Title
- -
- Call Number
- 658.834 2 SUR p
Customer Relationship Management: Concepts and Technologies
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781856175227
- Collation
- xix, 499 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.812 But c
Consumer Behavior
Abstrak Belum Tersedia
- Edition
- 9th
- ISBN/ISSN
- 013237093X
- Collation
- xix, 561 [N-30, G-11, I-20] p. : col. ill. ; 25,5
- Series Title
- -
- Call Number
- 658.834 2 Sch c
Consumer Behavior and Marketing Strategy
Abstrak Belum Tersedia
- Edition
- 8th
- ISBN/ISSN
- 007125935X
- Collation
- xix, 555 p. : ill., map ; 25,5 cm.
- Series Title
- -
- Call Number
- 658.834 2 Pet c
Consumer Behavior : an Asia Pacific Approach
Abstrak Belum Tersedia
- Edition
- 1st.
- ISBN/ISSN
- 0-17-012977-2
- Collation
- xxv, 536 p. : col., ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658. 834 2 Con
Consumer Behavior
Abstrak Belum Tersedia
- Edition
- 10th.
- ISBN/ISSN
- 0-324-27197-2
- Collation
- xlii, 790 p. : ill.; 28 cm.
- Series Title
- -
- Call Number
- 658.834 2 Bla c
Perilaku Konsumen dalam Perspektif Ilmu Ekonomi Islam
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9797690547
- Collation
- xx, 158p. : ill ; 21 cm
- Series Title
- -
- Call Number
- 658.834 2 Muf p
Consumer Behavior
Abstrak Belum Tersedia
- Edition
- 10th Ed
- ISBN/ISSN
- 9780137006700
- Collation
- xviii, 573 p., : ill. (some col.) ; 29 cm
- Series Title
- -
- Call Number
- 658.834 2 Sch c
Consumer Tribes
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780750680240
- Collation
- xvii, 339 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.834 2 Cov c
Semiotics of Consumption, The: Interpreting Symbolic Consumer Behavior in Pop…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9783110134919
- Collation
- xi, 365 p. ; 24 cm
- Series Title
- -
- Call Number
- 302.2 Hol s
Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan dan Keinginan Ko…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9793465182
- Collation
- xiv, 419 p. : ill. ; 23cm
- Series Title
- -
- Call Number
- 658.834 2 Set p
Ethnography for Marketers: A Guide to Consumer Immersion
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780761969471
- Collation
- xii, 252 p. ; 23 cm
- Series Title
- -
- Call Number
- 658.834 Mar e
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