Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 1 from your keywords: author=Russell, Cristel Antoni...
cover
Consumer behavior : buying, having and being (14th.ed)
Comment Share
Solomon, Michael R.Russell, Cristel Antonia

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…

Edition
ed.14th. Global edition
ISBN/ISSN
9781292452340
Collation
541 pages : illustrations (some color) ; 28 cm
Series Title
-
Call Number
658.8342 SOL c