The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.\n\nJohn Macionis, like many college students, found his passion and life's work after taking an introductory sociology course. Sociology helped him make sense of the world around him. John shares his enthusiasm, excitement and teaching experience through …
Macionis's Social Problems is the only social problems text that explains how society frames social problems and solutions through politics. The text analyzes social issues and policies, using the concepts of sociological theory and the everyday language of politics. This text helps students understand the attitudes and values that define the political spectrum in the United States. Once stude…
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Updated and revised, this tenth edition helps accountants build strong critical thinking skills and a sound theoretical background. This enables them to evaluate accounting practice in today's increasingly global world economy. A unique and timely collection of cases and readings cover all areas of accounting and shows how the latest accounting standards impact decision making. New FASB codific…
Financial Accounting Theory and Analysis: Text and Cases, 11th Edition continues to focus on showing readers how accounting standards directly affect daily decision making on the job. The new edition of this text has been updated and revised to provide students and professionals with the theoretical background they need to keep up with the convergence issues and succeed in today s increasingly …
PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world …
Principles of Economics, 6/e, International Edition" became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula …
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Email marketing merupakan salah satu tools pemasaran online yang sangat efektif sampai saat ini, data riset menunjukan bahwa efektivitas email marketing ini hanya satu nomor dibawah SEO dari sisi efektivitas. Hal ini tidak terlalu mengejutkan karena selain sifatnya yang direct dan personal, email marketing memiliki kelebihan dari sisi customisasi pesan yang ingin disampaikan dan juga manajemen …
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Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
Completely revised and updated, this book is still the definitive step-by-step guide to creating cutting edge TV commercials. The book explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed. Step behind the famous campaigns of leading agencies around the world and share the personal…
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith,…
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Abstrak Belum Tersedia
Bangunan tidak didirikan tanpa perencanaan, melainkan pertama-tama harus dipresentasikan dalam rencana dan gambar-gambar konstruksi. Sesuai aturan, tahapan pertama meliputi presentasi bebas seperti sketsa-sketsa atau gambar-gambar perspektif, yang bertujuan untuk memastikan bentuk dan desain bangunan. Buku ini mulai dipakai setelah ide-ide ini dikembangkan, dan sketsa pertama diubah menjadi den…
This best-selling text introduces the theory behind databases in a concise yet comprehensive manner, providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple, step-by-step instructions in conjunction with a realistic worked example using three explicit phases―conceptual…
Buat Kesepakatan Yang Anda Inginkan Sesuai Dengan Syarat-syarat Yang Anda Butuhkan! Penjualan adalah tentang negosiasi. Tentang harga. Tentang pengiriman. Tentang syarat-syarat. Dan setiap hari ada sales yang meninggalkan uang di atas meja. Mereka tidak memiliki keahlian untuk mendapatkan apa yang mereka inginkan. Sekarang Stephan Schiffman, melalui pengalamannya selama bertahun-tahun, menunjuk…
Laporan keuangan merupakan salah satu sumber informasi yang penting bagi para penggunanya, terutama dalam rangka pengambilan keputusan. Laporan keuangan akan menjadi lebih bermanfaat apabila informasi yang terkandung dalam laporan keuangan tersebut dapat digunakan untuk memprediksi apa yang akan terjadi di masa mendatang, melalui suatu proses perbandingan, evaluasi, dan analisis trend. Anali…