Marketing Communications

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…

Principles of Advertising & IMC

"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advert…

Integrated Advertising, Promotion, and Marketing Communications 9 Ed.

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…

Advertising and promotion: an integrated marketing communications perspective…

Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…

Social Media Marketing

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

Belajar Marketing Belajar Hidup: Prinsip-Prinsip Marketing Untuk Hidup Efektif

"Belajar Marketing Belajar Hidup" adalah judul buku karya Henry Manampiring yang mengajarkan bagaimana konsep-konsep marketing bisa diterapkan untuk kehidupan sehari-hari, mulai dari mencari karier hingga hubungan personal, demi meraih hidup yang lebih efektif dan bermakna. Buku ini menjelaskan prinsip-prinsip marketing seperti positioning, 4P, dan mental availability dalam bahasa yang ringan d…

Digital Marketing Handbook: Operations, Orchestration, Optimization

Perkembangan Sosial media memiliki dampak di kehidupan keseharian, selain memiliki dampak positif di kehidupan masyarakat, juga memiliki dampak negatif, seperti beredarnya informasi bohong/hoax, menurunnya interaksi antara individu, bagaimana iklan di internet bekerja dan berdampak, pengaruh kesehatan mental manusia, polarisasi antar golongan manusia, distorsi politik hingga kepentingan negara.…

Marketing Management

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. M…

Marketing an Introduction : Global Edition 15th Ed.

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…

Qualitative Research in Marketing and Management: Doing Interpretive Research…

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to…

Model Pemasaran Elektronik

Buku ini mendiskusikan mengenai masalah elektronik yang terkait dengan pemasaran digital, pemasaran online dan pemasaran berbasis Internet. Untuk melengkapi pemahaman mengenai pemasaran digital, buku ini menjelaskan mengenai model elektronik dalam pemasaran modern saat ini. Model-model ini menyangkut semua partisipan dalam pemasaran elektronik yang menyangkut pasar, pelanggan / konsumen dan pen…

This is PR: the realities of public relations

This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…

Principles of Marketing 19 Ed.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers…

Geobranding di Indonesia ; Strategi Branding Untuk Geopark

Geobranding merujuk pada proses membangun citra merek yang terkait dengan suatu lokasi geografis tertentu. Ini melibatkan penggunaan elemen geografis, budaya, sejarah, dan lingkungan dari suatu wilayah untuk membangun identitas yang kuat dan positif. Geobranding berfokus pada menghubungkan nilai-nilai unik dari suatu daerah dengan konsep merek, yang pada gilirannya mempengaruhi persepsi orang t…

Digital marketing all-in-one for dummies

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn…

Integrated advertising, promotion, and marketing communications

Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme

Integrated advertising, promotion, and marketing communications

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals

Integrated Advertising, Promotion and Marketing Communications

Abstrak Belum Tersedia

Komunikasi Pemasaran : Pemasaran sebagai Gejala Komunikasi, Komunikasi sebaga…

Pemasaran pada dasarnya adalah tentang komunikasi. Sejak produk dirancang dan dikemas, hingga penyebaran informasi produk kepada masyarakat luas, tidak terlepas dari komunikasi. Dari sekian banyak peranan komunikasi, menggeser “kebutuhan” menjadi “keinginan” adalah peran krusial komunikasi dalam pemasaran. Ketika muncul ide bisnis baru, timbul pertanyaan apakah produk yang hendak dipasa…

Google is my salesman : mengubah mesin pencari menjadi mesin penjual paling p…

Edition

-

ISBN/ISSN

9786028096362

Collation

xviii, 156hlm.: ilus.; 20,5 cm

Series Title

-

Call Number

658.872 ONG g